Making the Most of Twitter Trends for Your Budding Event
What are Twitter Trends?
A trend on Twitter refers to a keyword or a phrase - usually hashtag driven - that is currently popular for a given user’s demographic.
According to Twitter, “Trends are determined by an algorithm and, by default, are tailored for you based on who you follow and your location.” Trends enable Twitter to provide presumably ‘meaningful’ and ‘relevant’ content to its users.
If you have a nascent event, you may be wondering if there’s any way you can leverage these to put your brand in front of an as yet unengaged audience.
Best Practices to Make the Most of Twitter Trends for Your Event
Here are five things you can do to ensure that your event shows up in the Twitter Trends for your targeted audience, and for the longest possible period:
1. Meaningful Hashtag: If you have an event that is relatively new and undiscovered in your industry, create a hashtag that is much more than just a combination of an event acronym and the year. Consider including the industry name or easily recognizable theme in the hashtag. To give a very generic example, a hashtag like #PQRFoodShow will always be more relevant to an untapped audience than just #PQR2016.
2. Secondary hashtags: Don’t tweet just your event hashtag. Use online tools, such as http://hashtagify.me/, to identify the trending hashtags as well as related hashtags in your industry. Combine every tweet with one or two ‘ancillary’ hashtags that are trending in your industry or with the demographic that your audience belongs to. In addition, keep varying the message, media, and links you are including in your tweets. Not only will this widen your brand’s reach, but it’ll also help you avoid being penalized by Twitter for spamming your audience with seemingly similar tweets.
3. Early and Engaged: To make your event hashtag more popular, not only is it important start tweeting with it weeks before your event, but also to always retweet when your followers tweet with it and/or mention you. Doing this ensures that Twitter regularly updates the search results associated with your account.
4. Location Matters: Be sure to add a location to your tweet. Including the city and state in which your event is located increases your visibility to people who may have switched to location based trends in place of tailored trends.
5. Updated Bio: Last but not least, make sure that your profile information includes your event and industry hashtags.
We wish you the all the best in taking your event viral on Twitter!