Malaysia Convention & Exhibition Bureau Adds to Its Sales, Industry Services Teams
In an effort to secure more business events for the country and make it Asia’s events hub, the Malaysia Convention & Exhibition Bureau (MyCEB) recently announced two key appointments to its corporate sales and industry services team.
Tan Lay Teng joined the team as sales manager of corporate and incentive sales team and Jennifer Ong Jan-Ni as Industry Services Manager.
Tan has an established background of twelve years in developing international business in the meetings, incentives, conventions and events industry.
At MyCEB, she will lead her team to generate more sales leads and conversion of businesses for Malaysia, as well as to discover new business opportunities.
Ong Jan-Ni has more than nine years of experience in the meetings and incentives industry.
In her new role, she will work closely with industry partners on product development, industry education programmes and seminars to lift the profile of the industry partners internationally.
“MyCEB is always looking for ways to remain competitive on the global stage,” said Zulkefli Hj Sharif, MyCEB’s CEPO.
He added, “With new competitions, especially in the Asia/Pacific region, I believe these new key appointments will be well positioned to lead MyCEB in its continuing evolution to remain a leader in the business events industry. It will undoubtedly strengthen our relationship with corporate and incentive clients and bolster our push for increasing business in these premiere markets.”
Both Tan and Ong Jan-Ni will report to the general manager of sales and marketing.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.