Marina Bay Sands Books Nearly 2,400 Events in First 18 Months
The Marina Bay Sands in Singapore only has been open for 18 months, and it already has booked an impressive nearly 2,400 events involving more than 1 million participants.
“Eighteen months after we first opened our doors, Marina Bay Sands is experiencing solid momentum in our MICE business,” said George Tanasijevich, president and CEO of Marina Bay Sands.
He added, “We’re at nearly full capacity for the trade show space and are breaking our own records for the conference floors. With foreign delegates traveling to attend events at Marina Bay Sands, we’re seeing growing demand in our hotel, as well as spillover benefits for other hotels.”
Some of the future shows on tap include the inaugural Women’s Fashion Week Singapore and the World Orchid Conference.
“We are delighted to be delivering what we promised right from the beginning – to bring new shows to Singapore and elevate the MICE and travel industry to the next level,” Tanasijevich said.
The World Orchid Conference was last held in Singapore in 1963. The conference will feature more than 60 exhibits from 23 countries at the Sands Expo and Convention Center.
In the same month, Marina Bay Sands also will play host to several brand new trade shows, including Cruise Shipping Asia 2011, focusing on the burgeoning Asian cruise industry and APVIA 2011 PV Asia-Pacific Expo, which is held in conjunction with Singapore International Energy Week 2011.
In 2012, other events headed to Marina Bay Sands for the first time include Singapore International Water Week 2012, held in conjunction with the 3rd World Cities Summit, and the inaugural CleanEnviro Singapore, all under the same roof at the Sands Expo and Convention Center.
Another new event debuting at Marina Bay Sands is WasteMET Asia 2012, an exhibition and conference event focusing on waste management and environmental technology for the region.
In the coming months, Marina Bay Sands will see the return of many exhibitions that have been staged on the property, including the Singapore International Jewellery Show 2012, ArtStage Singapore 2012, Franchising and Licensing Asia 2012, Hospital Build 2012 and CommunicAsia 2012.
CommunicaAsia is an annual internet and communications technology show that saw more than 27,000 visitors attend its show this year at Marina Bay Sands, the highest number ever recorded for this event to date.
Upcoming large-scale international conferences include a 1,500-strong international delegation for the Amway Taiwan Conference in Feb 2012, as well as the Young Presidents’ Organization (YPO) Global Leadership Summit 2012.
“We would like to thank everyone who played a part in contributing to Marina Bay Sands’ success over such a short period of time,” Tanasijevich said.
He added, “We are confident of strengthening Singapore’s position as a leading travel destination as we continue to focus on guests’ evolving interests in entertainment, dining, shopping and in staging iconic MICE events.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.