Melbourne Convention & Exhibition Centre Announces New CEO

December 19, 2011

The Melbourne Convention and Exhibition Centre(MCEC) has announced the appointment of its new CEO Peter King. King currently is CEO of the Royal Agricultural Society of New South Wales, where during his time he has overseen the Royal Easter Showand has played a part in securing government investment for the construction of a new stadium.

MCEC trust chairman, Bob Annells, said, “With his valuable range of skills, Peter will be instrumental in providing higher level strategic planning and management input as the MCEC business grows over the coming years in an increasingly competitive international and national business events environment.”

Add new comment

Image CAPTCHA

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.