Messe Frankfurt Explores the Philippines Market

March 24, 2012

Germany-based international exhibition organiser, Messe Frankfurt, is exploring ways to expand its business in Asia, particularly in the Philippines. Senior management of Messe Frankfurt met officials from the Philippines Government’s Center for International Trade Expositions and Missions (CITEM) during a private meeting to discuss forming a partnership to support the country’s export and other industries.

 

According to the Philippine Star, Messe Frankfurt has been represented locally by Worldwide Exhibitions Linkage Services (WE-Link) since the beginning of this year. In 2011, Messe Frankfurt organised 64 fairs outside of Germany, including Vietnam, Thailand, Shanghai, Korea, Hong Kong and Mumbai.

 

President and CEO of Messe Frankfurt, Wolfgang Marzin, said, “We all believe that Asia will be the next key market we should look into. We have looked at Singapore, we have Indonesia in the focus, and we’re also open to look at the Philippines as a venue. We not only ask you to come to Frankfurt but mainly if we can have a partnership with the Philippines.”

Add new comment

Image CAPTCHA

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.