Messe Frankfurt & NürnbergMesse Form Alliance in India
Messe Frankfurt and NürnbergMesse, two large-scale international exhibition organisers, will incorporate “ISH India hosted by the Indian Plumbing Association (IPA)” as part of their newly established “Build Fair Alliance” in India. It will include existing fairs, organised by NürnbergMesse, targeting building technologies such as ACREX India, FENSTERBAU FRONTALE INDIA and FIRE & SECURITY INDIA.
“ISH India powered by IPA is another important step in our internationalization strategy,” said Wolfgang Marzin, President and CEO of Messe Frankfurt. “With our ISH Brand we have been active in Asia for many years now. This proves for example, the twenty year consist of ISH China & CIHE or even the somewhat younger success story of ISH Shanghai & CIHE.”
Messe Frankfurt has focused on lighting, energy conservation and automation sectors in India. The company is also tapping into building technology through launching the Electrical Building Technology India and its acquisition of the International Elevator and Escalator Expo.
NürnbergMesse has focused on more niche shows, with strong support from various local industry associations in India. “This ‘Build Fair Alliance’ is a unique and future-oriented model for specialists by specialists,” said Dr. Roland Fleck and Peter Ottmann, CEOs of NürnbergMesse Group.