MMI Launch JV in China to Expand Environmental Show

November 21, 2011

Messe München International (MMI) and Shanghai ZM International Exhibition Co. Ltd have announced the establishment of a joint venture to operate and expand the environmental technologies trade fair in China, IE expo.

IE expo, formerly IFAT CHINA + EPTEE + CWS, will be launched March 7-9 at the Shanghai New International Expo Center. Organisers of the events are MMI, Shanghai ZM, MMI’s Shanghai subsidiary, MMI (Shanghai) Co., Ltd.and the Chinese Society for Environmental Sciences. Products and services exhibited at the event will include water & sewage, refuse disposal & resources recycling & reutilization, air pollution control, energy saving, other pollution control and environmental measurement & management.

The 2011 edition of IFAT CHINA + EPTEE + CWS was held May 5-7 at the SNIEC, which featured 752 exhibitors and more than 22,000 visitors. Approximately 45,000 square metersof exhibition space was occupied this year.

Eugen Egetenmeir, managing director of MMI, said, “By setting up this company together with our Chinese partners we are underlining the great potential we see for this sector in the growth market of China. Strong economic and population growth, combined with the megatrend of urbanization will be core themes for the future particularly in Asia. … With IE expo, we are offering the sector a highly specialized platform for their products and services in one of the most dynamic regions of the world, and this is all combined with the high quality of service that Messe München is renowned for.”

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