More Design-related Events to Take Place at Intertextile Shanghai Home Textiles

August 26, 2014

In step the rising interest in China for high-end home textile products, a greater focus is placed on design-related events and exhibitors at this year’s Intertextile Shanghai Home Textiles.

Taking place Aug. 27-29 at the Shanghai New International Expo Centre, around 1,350 exhibitors from 31 countries and regions will fill 13 halls and 150,400 square meters.  

Looking to take advantage of the demand in China for premium products at the fair is a number of the industry’s top editors, including Designers Guild, JAB and LaCanTouch, which represents the CASADECO, Flordelis, Jean Paul Gaultier and Sonia Rykiel brands.

Further design inspiration for the coming season can be found in the Intertextile Design Boutique, where 39 international design studios from 13 countries and regions will display their original designs and artwork for fabric and product development.

A design resource lounge with the latest trend information also can be found here.

A new highlight at the fair this year is the Home Decoration Trend Area. This zone uses the full range of home textile products to illustrate in a practical setting the trend themes that feature in the Intertextile International Lifestyle Trend Forum.

The design of this area has been managed by Dai Kun, one of China’s preeminent architects and interior designers, and also a member of the Trend Committee which developed the International Lifestyle Trend Forum.

Following the focus on design at this year’s fair, a Soft Furnishing Design Forum will take place in the afternoon of day one at the fair. With the topic of “New Era of Home Textiles – The Interrelationship between Home Textiles and Soft Furnishings”, the forum will be moderated by Lu Congzhou, the Promoter of the Andrew Martin International Interior Design Award, and Founder of Euroart Co. Ltd.

A number of seminars under the topic of design will also be feature on day two. Some of the highlights include Vincent Grégoire, the Artistic Director at trend forum design coordinators the NellyRodi™ Agency, explaining the 2015 international lifestyle themes in detail.

A seminar titled “Decoding of the Trends of 2015/2016 China Home Textiles Market and their Application in Design” will be led by Cui PingPing, the Asian Designer Director for the Concept & Style Fashion Project Group from Italy.

Also featuring on day two is a special ‘Master Talk’ led by Ju Bin, the Founder and Chief Executive Design Director of Horizontal Space Design, China. He is one of the industry’s leading design exponents, and specialises in researching the application and innovation of Chinese culture in architecture. The seminar’s topic is ‘Balance In-between Boundary and Infinite’, and will focus on traditional, contemporary and future aspects of design in China.

In addition to the design seminars, introduction tours of the International Lifestyle Trend Forum will be hosted by Trend Committee members.

Alongside design, seminars on testing & certification and market information also will take place during the fair.

Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

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