Net Exhibit Space Sold in Asia Grows by 4.3 Percent in 2010

July 11, 2011

After growing through the global recession in both 2008 and 2009, the trade fair industry in Asia expanded yet again in 2010, according to the recently released “The Trade Fair Industry in Asia” UFI/BSG report.

Across the region, 15.5 million square meters were sold by organisers at 1,833 events.

China leads the region by every measure including space sold. Approximately, 55 percent of the total was sold in China – 8.5 million square meters at more than 500 business-to-business exhibitions.

This is particularly significant given that in 2005, space sold in all of Asia was just over 8 million square meters. Now just six years later, roughly that amount of space is sold in China alone.

Table 1: Top Five Trade Fair Markets in Asia, 2011

Source: UFI-BSG

The two fastest growing Asian exhibition markets in Asia last year were smaller markets, the Philippines and Macau, which posted year-on-year growth of 56 percent and 28 percent, respectively.

Taiwan and Malaysia both grew by 13 percent in 2010. Hong Kong managed a very robust 10.5 percent growth rate as net space sold increased to 870,000 square meters. Hong Kong was followed by India, which grew by 8.6 percent - accounting for more than 763,000 square meters of space sold. China was on par with the regional average growth rate – 4.3 percent.

We estimate that total, revenues from trade fairs across the region were $3.6 billion in 2010 – a 4.6-percent increase, compared with the 2009 figure. China generated $1.2 billion – about one third of the region’s total. Japan, still easily the second largest trade fair in Asia, generated revenues of $797 million. Impressively, Hong Kong posted revenues of $385 million. This represents 10 percent of the total and impressively, all of these revenues are from events held at just two venues – the Hong Kong Convention and Exhibition Centre and AsiaWorld-Expo.

Venue capacity in Asia has now reached 6.1 million square meters across 176 venues. The majority (68 percent) of this capacity is in China - 4.14 million square meters spread across 96 venues. It is worth noting that Japan, the market with the second largest capacity, has a total venue capacity of 350,000 square meters. That is 1/12th the capacity now on offer in China.

These results are part of the seventh edition of the UFI-BSG report, “The Trade Fair Industry in Asia.” A 100-plus page report analyzing the exhibition industry in Asia is available for purchase on the BSG website.

Add new comment

Image CAPTCHA

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.