NSW Business Events to Generate $198 Million
Business Events Sydney (BESydney), tasked with promoting MICE opportunities in Sydney and New South Wales (NSW), has reported that the organisation supported 67 successful bids for business events during the 2010-2011 financial year – generating revenues of US$198 million for the NSW economy. As a result, the 67 events will deliver an estimated 55,000 delegates to NSW – an increase of 28% over the 2009-2010 figure.
BESydney expects that the additional space to be provided by the new Sydney International Convention and Exhibition Centre (scheduled to be completed in 2015) will attract additional high profile events.
Lyn Lewis-Smith, acting CEO and COO of BESydney, was quoted, “The results also indicate that we are working hard to make Tourism NSW’s goal of doubling tourist receipts between 2010 and 2020 a reality… Sydney’s results will weigh heavily on reaching the national 2020 target – doubling the receipts from A$7.9 billion (US$8.4 billion) to A$15.8 billion (US$16.7 billion) within the business events sector.”