Page Titles and SEO

April 28, 2013

The significance of creating relevant page titles is often overlooked by webmasters focused on Search Engine Optimization (SEO) for their Web sites. Well-planned page titles can considerably enhance a website’s usability, as well as SEO.

When we search on a search engine with a keyword or phrase, words in the page title are bolded if they match the search query. This can help users quickly gauge whether the page is likely to be relevant to their search.

It stands to reason that a page title should resonate with your audience and give them a compelling reason to click on the link to navigate to your web site.

Here are some tips for writing good, relevant page titles:

  • Include your event/organization name to leverage the popularity of your branding.
  • Include one primary and one secondary keyword that best represent the content on the webpage.
  • Spaces, commas, pipes, dashes are good separators. Avoid underscore. Here are a couple of recommended formats:

Primary Keyword - Secondary Keyword | Brand Name

or

Brand Name | Primary Keyword and Secondary Keyword

  • Ensure that the length is no longer than 70-80 characters.
  • Avoid duplicate page titles across multiple web pages on your Web site.
  • If the character limit permits, include additional bits of info, e.g. Toll free number, dates, venue. You will be able to convert more users into happy customers if you can help them can get to the most critical information without clicking on one more link!

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