Pathable Announces Digital Conference Experience in a Box

December 15, 2013

Pathable has been creating tools for event organizers to assist their attendees, sponsors and exhibitors to form human connections since 2007.

Recently, Pathable announced the availability of its event experience platform that gives conference managers and corporate meeting planners a single solution to drive attendee satisfaction and exhibitor/sponsor revenue.

The new version of Pathable is not just another social network, but it’s also a conference planning tool with a focus on the attendee experience rather than event logistics.

Pathable delivers what they are calling a “digital conference experience in a box” that includes online agendas, exhibitor listings, private meeting scheduling, interactive facility and tradeshow floor maps, surveys and all key aspects of a conference’s digital program.

The platform also offers a private networking solution that turns event websites into highly engaged, ongoing community portals. This gives attendees an opportunity to engage in quality networking with their peers, industry thought leaders and exhibitors even before the event begins.

David Blatner, co-creator and host of PePcon: The Print + ePublishing Conference, is quoted in a press release as saying, “We tell our attendees ‘come for the content, leave with a community’. Pathable is the key to delivering on that promise.”

Essentially, Pathable is giving show organizers one solution that combines a networking community with an event app.

Pathable enables attendees, exhibitors, sponsors, speakers, and event management to easily identify others with like interests or needs, engage in meaningful connection before, during, and after an event.

As such, attendees can search attendees to find exactly the right people to meet based on interest, job title, region, company or any combination of profile characteristics. Once the right networking opportunities are identified, Pathable’s calendar integration identifies mutually appropriate times and even meeting locations.

“Our attendees may come to our conference sites for different reasons: the agenda, the meeting scheduling, maps, etc. Then, while they may not have joined just for the social networking, once they come to the site, they find there are so many great ways to connect with each other and with the conference, they end up spending more and more time with the site overall,” said Laura Rednour, conference manager for the American Association of Critical Care Nurses.

She added, “Pathable is a very powerful tool.”

Pathable was designed for both desktop Web and mobile using HTML 5 and does not need to be installed from an app store. Updates are pushed out automatically. Pathable works on any device with a modern browser and an Internet connection.

“When it comes to technology the meetings industry is fragmented and antiquated. There are hundreds of niche providers for individual services (surveys, audience response, online agenda, mobile apps, exhibitor lists, tradeshow floor map, etc.). That's great if you're looking for a solution during the event, but unwieldy. And what about reviewing the schedule, starting conversations, booking meetings, etc. from your office before the event? A mobile event "app" cannot replicate that experience. Pathable event experience platform is the only before, during and after, complete desktop and mobile solution for conference planners,” said Jordan Schwartz, CEO.

When asked about any issues with spotty WiFi at some venues, Schwartz said they are working on a solution that would still give attendees access to their schedules if the WiFi or cellular network unavailable. They expect to have that solved before the end of this year.

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