PCMA Unveils Its Digital Experience Insititute
PCMA (Professional Convention Management Association) has unveiled its new Digital Experience Institute, formerly known as the Virtual Edge Institute.
“The revealing of the DEI is the latest step in the PCMA’s commitment to providing the best digital educational tools and resources for the industry,” PCMA CEO Deborah Sexton said, “Like the VEI before it, the Institute will represent our ability to harness future success for everyone involved.”
DEI is designed to deliver insights and connections essential to attendee engagement in a changing climate of connected experiences.
As we look forward to the next generation of the attendee experience, its clear digital know-how will drive success.
Today’s online participants share common goals and challenges, whether they’re tuning in to livestreams, accessing educational content OnDemand or donning VR goggles for an interactive experience at their fingertips.
Their digital experiences are rich, full of opportunities and thoroughly engaging. DEI ensures digital event producers are prepared to tune in to these audiences and the next wave of digital innovations.
Many of the sectors’ renowned thought leaders are members of the Digital Experience Institute’s Advisory Board. These luminaries from association, medical, corporate and event technology disciplines can be found on the DEI’s website sharing their knowledge and insights with the DEI community.
For the professional event industry, the DEI offers the only live online Digital Event Strategist education course and certification. With graduates from all corners of the world, this unique programme is dedicated to elevating the discipline, strategy and quality of digital experiences.
Additionally, the Institute continues its commitment to provide resources for organization leaders, event producers and vendors such as the solution directory, surveys and online resources.
Visit digitalexperienceinstitute.org for full access.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.