Planning Content for All Devices

July 27, 2014

Advancements in CSS3 offer more opportunities for responsive design and audiences are increasingly becoming aware of Web sites that are tailored to their device versus Web sites that are just conforming to a standard that doesn’t suit the device they are using.

When designing a site that responds to all sizes of screens you not only need to think about the technology that makes this happen, but you also especially want to give thought to the content that will appear on each screen.

Squishing content into a tall stack of information may not be the best way to present your content to small screen users.

Examining your Web site analytics to see what content is most viewed and used is worth the while. Try to determine what people want to see first. From there, prioritize your content from top-down, most used to least viewed, so that you can easily decide what content should be added as your screen real estate increases.

For example, if the bulk of users to your Web site are composed of event attendees and exhibitors then the first information displayed to small screen users may be a button for ‘Exhibitor Information’ and a button for ‘Attendee Information’. 

Once the user chooses, the next screen will be tailored to their needs rather than using precious real estate talking about attendee registration when an exhibitor is viewing the site. When your Web site is accessed via mobile devices its more important than ever to know what your audiences wants the most out of your Web site.  

Also, when designing for small screens you want to tailor the look and actions to the needs of a touch device. Buttons should be large enough to click easily with your finger. Fonts and styles should be large and simple so that they can be read easily on small devices.

If you are able to track the resolutions and screen dimensions that your users utilize, then you can increasingly tailor your content and design to the most used devices accessing your website.  We usually give preference to designing for small screens however you may have a large constituency that views your website on large screens. You don’t want this audience staring at a lot of blank space, that’s prime real estate you are missing out on.

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact