ProWine China Sells Out in Advance of November Launch

September 15, 2013

Messe Duesseldorf’s ProWine China hasn’t even opened its doors for the first time yet, and it’s already sold out with 500 exhibitors from 26 countries.

The show, scheduled Nov. 13-15 at the Shanghai New International Expo Center, also had to up its exhibit floor to meet demand from 430,500 square feet to 538,000 sq. ft.

This trade-only exhibition will connect importers, distributors, retailers, F&B managers and sommeliers from China and abroad with wineries from 26 nations.

ProWine China 2013 will feature exhibitors from the following countries: Argentina, Australia, Austria, Bulgaria, Canada, Chile, China, Croatia, France, Georgia, Germany, Great Britain, Greece, Hungary, Italy, Mexico, Moldova, Netherlands, Poland, Portugal, Russia, South Africa, Spain, Switzerland, Uruguay and the U.S.

In all, there will be 16 national pavilions and four regional pavilions.

Featuring 80 exhibitors, the largest national pavilion will be from France, followed by Argentina with 70 companies and Spain with 56 exhibitors. Portugal and Italy rank fourth and fifth respectively. From China, 36 companies will be represented at ProWine China 2013.

Leading wine brands such as Les Grands Chais de France, CASTEL, Félix Solís Avantis, Jackson Family Wines, Lenz Moser and Henkell & Co. Sektkellerei will use ProWine China 2013 as a platform to further expand their business in China.

Trade visitors also will have the opportunity to meet exhibitors, such as Russian Traditions and Sektkellerei J. Oppmann AG, who will show their products on the Chinese market for the first time.

More than 100 supporting events will form the ancillary program of ProWine China 2013. In addition to wine tasting sessions, featuring specific grape varieties and regions, there will be numerous events on combining wine with food as well as talks on trade routes, market trends and wine education.

The China Sommeliers Wines and Spirits Challenge (CSWSC) will take place from Nov. 10-12. The challenge is the only Chinese sommelier focused blind tasting wine event of its kind.

This competition will bring together China's leading sommeliers, both local and international, and a panel of renowned Master Sommeliers including world and regional champions.

The results will be announced on Nov. 13 - the first day of ProWine China. Visitors will be able to taste the award-winning wines during the three-day exhibition at the ProWine China Distributor’s Club.

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact