Reed Exhibitions Acquires Mexico-based Beauty, Lighting Shows
March 18, 2014
Reed Exhibitions has scooped up two shows in Mexico - Expo Beauty Show and Expo Lighting America Show – expanding its portfolio in the country even more.
The combined events attract more than 300 exhibitors and 70,000 attendees each year and occupy more than 20,000 net square meters of annual exhibit space in Mexico City.
The two new events join Reed's existing portfolio in - Expo Seguridad (acquired in 2011) that runs April 8-19 in Mexico City and Expo Ferretera (acquired in 2013) that runs Aug. 28-30 in Guadalajara.
Last May, Reed also acquired Expo Nacional Ferretera, the largest event in the region serving the hardware, construction and electrical markets.
"Mexico is a vibrant market and a strategic focus for Reed Exhibitions. These two events add scale and capabilities in support of our growing business platform in Mexico," said Nancy Walsh, executive vice president for Reed Exhibitions, North America.
Walsh, who oversees Reed Exhibitions' expansion into Mexico, said the company's primary focus is creating greater value for the customers and the companies doing business in Mexico.
"But just as important, it is our desire to increasingly open an international window for our customers. Reed Exhibitions' scale as the world's leading event organizer allows us to deliver resources, opportunities and new relationships in an unprecedented way,” Walsh said.
Expo Beauty Show, in its 18th year, is the leading beauty show in Mexico serving the hair care and beauty salon industries.
Expo Lighting America was launched in 2010, and has proven successful as it has grown each year since launch. ELA is the only show in Mexico solely focused on commercial and domestic lighting.
Both EBS and ELA are held at the Centro Banamex in Mexico City.
Jorge Fernando Rodriguez Cerdan and Luis Alfonso Mexia Trimayer, owners of the events, will continue to provide oversight and guidance.
Additionally, Reed will hire all 12 of the Mexico-based staff to provide continuity on the events and strengthen the company's bench of talent in Mexico.
"We look forward to joining with a truly global organizer like Reed Exhibitions," Rodriguez Cerdan said. "We share their vision of enhancing customer value and believe that together we can deliver even better events."
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
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The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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