Reed Exhibitions India Will Debut Transport and Logistics Event
Reed Exhibitions India has set opening dates for its inaugural event, SITL India 2012, Feb. 23-25 next year. Serving the transport and logistics industry, SITL India will be held at the Bombay Exhibition Centre in Mumbai. The event will be split into five sectors that will cover transport and logistics services, logistics infrastructure, logistics real estate, transport and logistics information systems and technologies and materials handling equipment and systems.
Managing director of Reed Exhibitions India, Ms. Delphine Lemaire, said, “The transport and logistics sector, though under developed and underserved, has recently started seeing an upsurge, thanks in large part to government initiatives across the sector and sustained infrastructure investments - the Union Budget for 2011-2012 can only add a welcome impetus to these developments. With SITL India, transport and logistics companies will now have the perfect opportunity to showcase themselves to the vast array of industries they serve.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.