Reed Exhibitions Unveils China’s First-ever Marketing Certification Program

February 9, 2016

Reed Exhibitions Greater China made its mark in China with successful completion of the nation’s first-ever marketing certification program for exhibition industry professionals.

The Reed Exhibitions Greater China (RXGC) Marketing Certification Program, launched in March 2015, was designed with the specific aim to educate and certify marketers. It supports Reed’s vision to build a strong marketing and digital DNA within the company by developing a pool of marketing talents, and provides recognition for knowledge and skills that are critical to employees’ marketing success.

Throughout 2015, the program instructed nearly 30 topics addressing key exhibition-specific marketing skill sets in Reed’s Beijing, Shanghai and Shenzhen offices; the program ended with a comprehensive skill assessment in December.

The 2015 program graduating class included 40 full-time Reed employees at various career levels ranging from marketing assistant to senior marketing manager. Graduation ceremonies were held last month in Beijing, Shanghai and Shenzhen, respectively.

Successful program graduates gained companywide recognition for a job well done and will be recognized as “Certified Marketers”. Subsequently, they will be successfully enrolled in the 2016 higher level courses.

“At Reed, it’s everyone’s responsibility to uphold our company’s position as industry leader. And this could only be possible with a staff of well-trained employees that are professional, enthusiastic and passionate about what they do,” said Hu Wei, President of Reed Exhibitions Greater China. “I’m proud to be part of a company that continually invests in and nurtures the talents and professionalism of its employees. Specialized programs like these give our employees the exciting opportunity to demonstrate, enhance, develop and eventually master their skills and knowledge within their everyday role. It’s mutually beneficial.”

The RXGC Marketing Certification Program forms part of Reed’s award-winning learning and development programs designed to help its employees at all stages of their career path by providing an across-the-board understanding of the exhibition industry.

Reed employees benefit from these additional programs: the Reed Scholarship Program, Reed Exhibitions Greater China University, Reed Exhibitions Undergraduate Program and the Reed Management Associate Program (RMAP).

Add new comment

Image CAPTCHA

Partner Voices

As event professionals, our job is to host people and while we can’t prepare for everything, it’s essential to develop an emergency plan that can be adapted to any situation. In Boston, the Massachusetts Convention Center Authority’s (MCCA) Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center, have taken their experiences to develop a comprehensive crisis management training program, starting with crisis communications.