Reed to Launch New Show with CCCLA in Shanghai

September 4, 2011

China’s homeware industry organisation, the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), announced an agreement with Reed Exhibitions Greater China’s subsidiary, Reed Huabo Exhibitions, to launch a new homeware show, LUXE HOME.

LUXE HOME is scheduled to take place in June next year at the Shanghai World Expo Exhibition & Convention Center. The two organisations are expecting the show to occupy 20,000 square meters of exhibition space with 300 exhibitors and 20,000 visitors.

Preecha S. Chen, president of Reed Exhibitions Greater China, said, “We are pleased to have established this close cooperation with the CCCLA. Partnering with such an influential body enables us to better serve our customers. As they already do in developed markets, China’s consumers are beginning to demand a higher level of quality. LUXE HOME will be a robust platform via which these growing demands can be met. “

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