Singapore's Marina Bay Sands Debuts State-of-the-art Reservation System
Marina Bay Sands Singapore now offers MICE clients a state-of-the-art reservation system, Passkey GroupMAX, which allows guests to book, review and modify their hotel reservations via a personalized Web site at any time.
Organizers are able track room block and reservation trends throughout the event, enabling them to optimize their room blocks.
Meeting planners also are able to import room lists in any format to a secure Web location, as well as easily manage room list modifications.
In addition, the system allows them to capture guest information, such as meal preferences and arrival/departure details, as part of the hotel booking process.
Room inventory and rates continually are updated in the system using this system, allowing Marina Bay Sands to offer group guests up-to-the-minute options for upgraded rooms and extended stays.
“This innovative online platform empowers our guests with the flexibility and ease to manage and modify their room reservations at any time. It allows meeting planners to access – at a glance – critical information throughout the various stages of hosting an event, from overall booking trends to the most minute of details, such as the delegates’ meal preferences and their departure times,” said Mike Lee, vice president of sales at Marina Bay Sands.
He added, “The choice of this technology represents Marina Bay Sands’ commitment to elevate service levels for our valued clients.”
Since the Marina Bay Sands, owned by Las Vegas Sands, opened in April 2010 it has attracted several large events.
The property recently hosted Men’s Fashion Week 2011, the first Asian city to do so and only the third in the world, besides Paris and Milan.
The venue also was used for the debut of Industrial Fabrics Association International Expo Asia 2011, which drew large textile buyer delegations from around the world.
Upcoming events include CommunicAsia 2011, one of the largest events organized for the information and communications technology industry in Asia Pacific and set to attract 40,000 attendees and 1,400 exhibitors.
To date, the property has sealed nearly 1,270 deals, which will bring more than 770,000 participants to the Sands Expo & Convention Center.
It also has welcomed 19.6 million visitors to its property in its first year of operations.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.