Six Reasons Your Event Needs a Custom Hashtag

November 9, 2014

Hashtags have been around for quite a few years now. But even savvy users sometimes forget the powerful contribution custom hashtags can make to a brand’s viral reach and visibility online. If your marketing team has not put sufficient focus on custom hashtags in the past, here are six quick reasons for promoting your next event with a compelling hashtag .

·         By creating and promoting a designated hashtag, you control your event’s branding instead of leaving it to attendees to come up with something that just about serves the purpose.

·         A single, popular hashtag helps tie together all the tweets about your event, making it easier for fans to contribute as well as follow along.

·         Hashtags are easier to search and look up on Twitter.

·         Hashtagged words that become very popular are often seen in Trending Topics as well.

·         An official hashtag makes it easier to display the tweets for your event in a widget on the event website and mobile app.

·         An official hashtag boosts your presence not only Twitter, but also on all other leading social media channels, including Instagram, Pinterest, Tumblr, and Facebook.

 

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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.