TAITRA Appoints New Chief

October 8, 2014

Taiwan’s former cabinet advisor and deputy economics minister, Francis Liang, was officially appointed chairman of Taiwan External Trade Development Council (TAITRA). The new chairman outlined his key objectives including further developing trade with emerging markets such as India, Brazil, Mexico, Turkey, African nations and ASEAN members.

Liang replaced former chairman, Wang Chih-kang, who served six years as head of the council. During Wang’s tenure, TAITRA reportedly held 32 trade promotional events in China alone as of August this year. Wang will continue to offer his expertise as a senior advisor to TAITRA.

Liang commented at his inauguration ceremony, “Exports are the major pillar of Taiwan’s economy, and we should use new thinking and new methods to keep pace with times. TAITRA will work on plans to reinforce Taiwan’s competitiveness in the booming global e-commerce field. At the same time, it will step up investment in exporting Taiwan’s success in the services sector, which accounts for about 70 percent of Taiwan’s gross domestic product.”

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