Aug 18, 2017

Scholarship applications now are being accepted for the Digital Event Strategist (DES) course and certification exam.

Sponsored by Meetings + Conventions Calgary and supported by the PCMA Education Foundation’s Digital Experience Institute (DEI), the scholarships support meeting professionals seeking to further their digital and hybrid event education.

As the exclusive sponsor of these scholarships, Meetings + Conventions Calgary supports the application, online course and exam fees, a more than $1,000 USD value.

“It’s been exciting to see the digital event space… more

Aug 16, 2017

According to a 'State of Sales' report published by Salesforce in November 2016, growing the number of leads/new customers tops the leading sales objectives for sales professionals worldwide. Fifty-six percent of the more than 3,100 sales professionals from a variety of industries who responded to the survey cited this as their number one priority.

At the same time, many B2B companies are finding it difficult to achieve their sales goals. A January more

Aromatherapy, easier group transportation booking, language interpretation and a cloud-based event management platform were some of the meeting tools vying for the top prize at this year’s Society of Independent Show Organizer’s Event Battlefield.

The competition was held during SISO’s Leadership conference, Aug. 1-4 in Philadelphia, at which just under 200 attendees voted for one of five companies.

The top company was EventBots by Sciensio, which is a technology that allows attendees at an event to text any question they have about it to the EventBot tool and receive an… more

Aug 08, 2017

In response to growing customer demand, SmartSource Computer & Audio Visual Rentals has expanded its Las Vegas operations center. 

Designed to maximize productivity, efficiency and safety, the company’s new 39,000 square foot space features a new production center with advanced information technologies to support upgraded internal networking and equipment configuration.

“SmartSource’s Las Vegas location is doubling the size of its operation in response to steady growth in the local market, enabling the company to be more responsive in supporting our larger trade shows… more

Aug 02, 2017

The American Academy of Neurology (AAN) knew it needed to do something to streamline and expedite its sponsorships sales methods for its Annual Meeting.

The association’s annual event, which attracts more than 10,000 physicians, business administrators and advanced practice providers, also draws in a host of big-name sponsors, including pharmaceutical companies, medical device manufacturers and volunteer health organizations, all vying to engage with attendees.

But for many years, processing an AAN sponsorship sale involved an antiquated, multi-step process, starting with… more

Jul 27, 2017

While the inaugural Transform USA conference did not initiate the discussion about data, analytics and digital transformation in exhibitions, it most certainly placed it on the front burner.

During the conference, held July 20 at the Washington Marriott at Metro Center in Washington, D.C., C-suite exhibition executives from across the nonprofit and for-profit exhibition sectors heard from industry colleagues on a variety of subjects, but “disrupt or be disrupted” was the theme of the day.

When Denzil Rankine, CEO of AMR International, opened the conference, he promised “… more

Jul 26, 2017

The ability to truly analyze a showfloor using actionable data and making the necessary changes to ensure the show’s continued success led to the Western Veterinary Conference snagging the inaugural TSNN Best of Tech Innovation Award, sponsored by GES.

The award will be presented onstage at the 2017 TSNN Awards Gala Celebration Aug. 22 in New Orleans.

“WVC works closely with our technology partners to innovate and provide the best possible trade show experience for our participants and exhibitors,” said Joel Altman, exhibits director, WVC.

He added,… more

Jul 20, 2017

Smart City Networks has completed a new distributed antenna system (DAS) designed to exponentially expand the cellular service coverage and capacity at the San Diego Convention Center.

“This new system is going to make a noticeable difference for everyone who attends an event or convention at the San Diego Convention Center,” said Julia Slocombe, vice president of western region operations for Smart City Networks, a telecommunications provider for the convention industry.

She continued, “This was a massive upgrade, but it reiterates our commitment to… more

Jul 17, 2017

Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions and demographic data.

According to eMarketer’s “Predictive Marketing Roundup,” nearly 70 percent of U.S. marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in… more

Jul 13, 2017

CadmiumCD is expanding its regional growth in the U.S. with two senior hires and the opening of new offices in Dallas and Fullerton, Calif.

Sandy Brown has joined CadmiumCD as its new sales manager for the Los Angeles, San Francisco and West Coast markets. Transitioning from the Institute of Electrical and Electronics Engineers (IEEE) computer society, where she served as senior manager of business development, Brown brings nearly 21 years of associations and events experience to her new role.

As the new sales manager for Dallas and Houston, DeWayne Jackson will focus on… more