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Aug 16, 2017
According to a 'State of Sales' report published by Salesforce in November 2016, growing the number of leads/new customers tops the leading sales objectives for sales professionals worldwide. Fifty-six percent of the more than 3,100 sales professionals from a variety of industries who responded to the survey cited this as their number one priority. At the same time, many B2B companies are finding it difficult to achieve their sales goals. A January 2016 study of B2B marketing and sales executives worldwide from Seismic showed over 60 percent of respondents named the lengthening sales cycle… more
Aromatherapy, easier group transportation booking, language interpretation and a cloud-based event management platform were some of the meeting tools vying for the top prize at this year’s Society of Independent Show Organizer’s Event Battlefield. The competition was held during SISO’s Leadership conference, Aug. 1-4 in Philadelphia, at which just under 200 attendees voted for one of five companies. The top company was EventBots by Sciensio, which is a technology that allows attendees at an event to text any question they have about it to the EventBot tool and receive an immediate answer… more
Aug 08, 2017
In response to growing customer demand, SmartSource Computer & Audio Visual Rentals has expanded its Las Vegas operations center.  Designed to maximize productivity, efficiency and safety, the company’s new 39,000 square foot space features a new production center with advanced information technologies to support upgraded internal networking and equipment configuration. “SmartSource’s Las Vegas location is doubling the size of its operation in response to steady growth in the local market, enabling the company to be more responsive in supporting our larger trade shows and events, as… more
Aug 02, 2017
The American Academy of Neurology (AAN) knew it needed to do something to streamline and expedite its sponsorships sales methods for its Annual Meeting. The association’s annual event, which attracts more than 10,000 physicians, business administrators and advanced practice providers, also draws in a host of big-name sponsors, including pharmaceutical companies, medical device manufacturers and volunteer health organizations, all vying to engage with attendees. But for many years, processing an AAN sponsorship sale involved an antiquated, multi-step process, starting with delivering a… more
Jul 27, 2017
While the inaugural Transform USA conference did not initiate the discussion about data, analytics and digital transformation in exhibitions, it most certainly placed it on the front burner. During the conference, held July 20 at the Washington Marriott at Metro Center in Washington, D.C., C-suite exhibition executives from across the nonprofit and for-profit exhibition sectors heard from industry colleagues on a variety of subjects, but “disrupt or be disrupted” was the theme of the day. When Denzil Rankine, CEO of AMR International, opened the conference, he promised “practical, not just… more
Jul 26, 2017
The ability to truly analyze a showfloor using actionable data and making the necessary changes to ensure the show’s continued success led to the Western Veterinary Conference snagging the inaugural TSNN Best of Tech Innovation Award, sponsored by GES. The award will be presented onstage at the 2017 TSNN Awards Gala Celebration Aug. 22 in New Orleans. “WVC works closely with our technology partners to innovate and provide the best possible trade show experience for our participants and exhibitors,” said Joel Altman, exhibits director, WVC. He added, “We are honored to… more
Jul 20, 2017
Smart City Networks has completed a new distributed antenna system (DAS) designed to exponentially expand the cellular service coverage and capacity at the San Diego Convention Center. “This new system is going to make a noticeable difference for everyone who attends an event or convention at the San Diego Convention Center,” said Julia Slocombe, vice president of western region operations for Smart City Networks, a telecommunications provider for the convention industry. She continued, “This was a massive upgrade, but it reiterates our commitment to deliver exceptional… more
Jul 17, 2017
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions and demographic data. According to eMarketer’s “Predictive Marketing Roundup,” nearly 70 percent of U.S. marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America said they believe predictive analytics and modeling to be one of the most helpful… more
Jul 13, 2017
CadmiumCD is expanding its regional growth in the U.S. with two senior hires and the opening of new offices in Dallas and Fullerton, Calif. Sandy Brown has joined CadmiumCD as its new sales manager for the Los Angeles, San Francisco and West Coast markets. Transitioning from the Institute of Electrical and Electronics Engineers (IEEE) computer society, where she served as senior manager of business development, Brown brings nearly 21 years of associations and events experience to her new role. As the new sales manager for Dallas and Houston, DeWayne Jackson will focus on corporate and south… more
Jul 05, 2017
The Detroit Metro Convention & Visitors Bureau has launched an improved and mobile-friendly website, visitdetroit.com. With an attractive, redesigned interface that combines meetdetroit.com, visitdetroit.com and the Visit Detroit blog, the new website provides users with a more comprehensive and streamlined online experience. “The new and improved visitdetroit.com offers the best possible online experience for leisure travelers and convention attendees,” explained Larry Alexander, DMCVB president and CEO. He added, “Enhanced functionality, planning tools and… more