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May 23, 2017
By their very nature, face-to-face events tend to draw and bring out the best in people with extrovert personalities. However, as Susan Cain mentions in this now very popular TED Talk “The Power of Introverts,” introverts bring extraordinary talents and abilities to this world, and we need to pay attention to what they think and do. Much of the focus in the industry lately has been on the younger generations. But introverts can belong to any generation, and if they are coming to your event for the first time, then you may need to figure out how to identify and draw out the… more
May 17, 2017
Event personalization specialist Feathr has launched “Da Vinci,” a major new update to its award-winning event platform that empowers event organizers to create personalized event experiences through data, insights and communication.  As the first step in realizing Feathr’s vision of shaping the future of the event experience, “Da Vinci” is Feathr’s most significant product update to date and official shift to the Event Personalization Platform, according to company officials. “Inspired by Da Vinci’s endless pursuit of flight and unique… more
The American Thoracic Society selected Sherpa Solutions to deploy its indoor positioning system at the ATS 2017 International Conference, which is on tap May 19-24 at the Walter E. Washington Convention Center. The system will be deployed on multiple floors in all public spaces, including meeting rooms, ballrooms, exhibit halls and poster sessions. “The Sherpa indoor positioning system is the only one of its kind. It’s like providing participants with their very own GPS, accurate to 6’, so they can accurately find their way within the venue. They can locate and meet with the people who… more
May 16, 2017
The Orange County Convention Center has launched atlas3D’s MapSpacer technology for meeting space exploration, selection and event planning for complimentary use on its website. By being the first convention center in the world to offer this cutting-edge technology, the OCCC has opened the door for show organizers, attendees and exhibitors to harness a more convenient, dynamic and streamlined way to explore the Orlando-based convention center’s facilities, grounds, surroundings, and myriad meeting and break-out spaces. Think of it as an interactive virtual site visit, from any… more
May 09, 2017
The global event management platform, etouches, has been acquired by HGGC, a middle market private equity firm. HGGC’s investment will help the fast-growing event management software and sourcing solutions provider significantly expand its business in order to achieve a greater share of the $6 billion Event Management Software (EMS) and venue sourcing market, according to HGGC officials. “We are very excited to partner with HGGC as we continue to enhance our offering and capitalize on the large whitespace in the market” said Oni Chukwu, etouches CEO. He continued, “The… more
May 05, 2017
Freeman has launched OnlineEvent, a new digital solution designed to help marketers and event organizers leverage content, expand their reach and create new sources of revenue. Built on a robust online platform, the event-based content-monetization and eLearning web portal provides users with an end-to-end virtual event experience, from event venue to online for 365-day-a-year engagement, and provides a comprehensive solution from strategy and creative through technical and production support. This new tool was designed to help marketers and event organizers do the following: · … more
May 03, 2017
The American Thoracic Society has tapped registration partner Convention Data Services to provide beacon technology for ATS 2017, the annual conference the society’s 113th annual conference, set for May 19-24 at the Walter E. Washington Convention Center in Washington D.C. For the first time at ATS, CDS will provide the event’s 16,000 attendees and exhibitors with smart badges containing wireless beacons designed to gather data regarding session attendance, exhibit hall traffic, activity in satellite locations and attendance at special functions. Registration data from the event… more
Apr 27, 2017
Every event marketing team has its own unique set of goals and challenges. But one common theme that we hear often, especially from marketers responsible for events that are still in the nascent stage, is that they are being tasked with increasing conversions with relatively low incremental investment in resources. Unfortunately, there is no magic formula for meeting this challenge, but there are several techniques and best practices that can enable you to reach out to and connect with a wider audience without breaking the bank. Here are some recommendations that you should definitely… more
Apr 21, 2017
Imagine you’re a new attendee at a large trade show in a giant convention center in a city you’ve never been to before. Unlike many of your fellow attendees, you don’t know your way around the event or the venue, and even though you’ve familiarized yourself with the show directory on the event’s mobile app, you’re still feeling a bit lost and overwhelmed. But what if that trade show had provided an app that included a special feature that not only helped you understand the show’s scope and layout but also directed you to special showfloor sections,… more
Apr 13, 2017
T3 Expo and Intelligent Product Solutions have developed T3 Tracker, a new mobile app solution designed to help trade show exhibitors and organizers track, locate or find shipped items at convention venues in an easy, hassle-free and systematic way. Currently available on the Google Android platform, the app is intended to solve the frustration and anxiety experienced by marketing executives and event organizers trying to locate goods that have been “dropped” at a trade show location with hundreds of thousands of other deliveries in a building that can be more than a million… more