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Apr 11, 2017
A Hosted Buyers Program (HBP) brings together qualified buyers for brief one-to-one meetings with multiple suppliers in a given vertical. HBPs are becoming increasingly popular as supplementary as well as complementary events to trade shows because they provide a winning formula for delivering tangible and measurable success to all parties involved. For Suppliers The key premise of a genuine HBP is that it brings pre-qualified buyers to meet with the suppliers. The vetted process is usually based on key parameters such as a buyer’s primary business or professional role, buying… more
Apr 08, 2017
Freeman has launched a portfolio of virtual products and services for exhibitors, organizers and corporate marketers seeking innovative technology solutions to help drive audience engagement, transform the customer experience and achieve optimal business results. The new VR offers are part of Freeman’s initial rollout of its VR portfolio, intended to increase the impact of technology and digital advances in its brand experience category while helping clients drive event strategy that leverages data to deliver more relevant experiences and meaningful audience connections. “As the… more
Apr 06, 2017
CORT Event Furnishings has become the first rental company to offer a free 3D space planning design tool to its clients. The meetings, exhibit and events industry furnishings provider recently partnered with Social Tables, an event management software company, to integrate a proprietary custom version of Social Tables’ online Space Planner on CORT’s website. Clients have the ability to design their event in 2D, view and share in 3D and automatically request quotes for CORT products based on their design. The platform’s advanced functionality also allows clients to select… more
Mar 31, 2017
Visit Anaheim has harnessed the power of virtual reality by launching its first VR video showcasing authentic Anaheim experiences for the meetings and events industry. The immersive video is the newest addition to the destination marketing association’s set of marketing tools it is leveraging to educate show organizers and meeting planners about the southern California destination, as well as give them a sense of what it’s like to be an event attendee in Anaheim. The video’s storyline begins at the Anaheim Convention Center and moves throughout four other diverse locations… more
Mar 29, 2017
Kaon Interactive’s new augmented reality solution, Kaon AR, made a big splash in Las Vegas – so much so it won the EXHIBITORLive 2017 New Product Showcase Buyer’s Choice Award. Kaon AR was one of 44 products debuted in the New Product Showcase at EXHIBITOR, an annual event for trade show and corporate event marketers that took place March 12-16 at the Mandalay Bay Convention Center. The software company was one of five innovators to take home the annual award that recognizes the top product innovations of the year.  “We are honored to have been recognized as the… more
Mar 22, 2017
Convention industry telecommunications provider Smart City Networks has signed a two-year contract with Anschutz Entertainment Group (AEG), which manages the Hawai’i Convention Center. The contract stipulates that Smart City now is the Honolulu-based facility’s exclusive internet and data services provider through Dec. 2018. The tech company had been operating under an interim agreement since Nov. 2016, after which Smart City completed an entire overhaul of the HCC’s data and wireless capabilities in a record-setting 27 days. “The network install and wireless upgrade… more
Mar 17, 2017
Last year, there were several occasions when leading social media platforms and search providers were caught completely off guard and became unwitting partners in the spread of misinformation campaigns and unsubstantiated news reports.  We are now seeing these prominent technology platforms respond to widespread criticism and launch a number of preventive and remedial processes and policies to combat this trend without having to play the role of doorkeepers themselves; or as Mark Zuckerburg succinctly phrases it in this post, “We do not want to be arbiters of truth ourselves,… more
Mar 16, 2017
GES, a global full-service provider for live events, has acquired Poken, a cloud-based event management platform. “This acquisition demonstrates our commitment to being the preferred global live events partner offering the most comprehensive breadth of technology and services,” said GES President Steve Moster. He added, “We know our clients want engagement and concrete metrics from their events. They will benefit from the technology and insight capabilities that Poken and our existing Visit solution offer together.” Poken brings together digital and physical event… more
Mar 10, 2017
The Atlanta Convention & Visitors Bureau has launched a new suite of virtual site tour products designed to give meeting and event planners a taste of the destination while incorporating digital innovation and convenience into the sales and event planning process. The enhancements feature three new itineraries that are the latest addition to ACVB’s existing VR experiences, which were unveiled last Aug. 13-16 at ASAE in Salt Lake City. “Deploying virtual reality in this way allows our convention sales staff to provide (organizers and planners) with a much more… more
Mar 08, 2017
The Las Vegas Monorail has harnessed the power of cutting-edge technology to create a system that integrates Monorail ticket fares into trade show badges, making transportation to and from convention venues quicker, easier and more seamless for attendees and exhibitors. This convenient option was made available to attendees through a partnership with technology company NXP Semiconductors at the most recent CES, held at the Las Vegas Convention Center Jan. 5-8, which was the first show to try out the new program by allowing attendees to purchase Monorail tickets using a customized link… more