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Jul 27, 2017
While the inaugural Transform USA conference did not initiate the discussion about data, analytics and digital transformation in exhibitions, it most certainly placed it on the front burner. During the conference, held July 20 at the Washington Marriott at Metro Center in Washington, D.C., C-suite exhibition executives from across the nonprofit and for-profit exhibition sectors heard from industry colleagues on a variety of subjects, but “disrupt or be disrupted” was the theme of the day. When Denzil Rankine, CEO of AMR International, opened the conference, he promised “practical, not just… more
Jul 26, 2017
The ability to truly analyze a showfloor using actionable data and making the necessary changes to ensure the show’s continued success led to the Western Veterinary Conference snagging the inaugural TSNN Best of Tech Innovation Award, sponsored by GES. The award will be presented onstage at the 2017 TSNN Awards Gala Celebration Aug. 22 in New Orleans. “WVC works closely with our technology partners to innovate and provide the best possible trade show experience for our participants and exhibitors,” said Joel Altman, exhibits director, WVC. He added, “We are honored to… more
Jul 20, 2017
Smart City Networks has completed a new distributed antenna system (DAS) designed to exponentially expand the cellular service coverage and capacity at the San Diego Convention Center. “This new system is going to make a noticeable difference for everyone who attends an event or convention at the San Diego Convention Center,” said Julia Slocombe, vice president of western region operations for Smart City Networks, a telecommunications provider for the convention industry. She continued, “This was a massive upgrade, but it reiterates our commitment to deliver exceptional… more
Jul 17, 2017
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions and demographic data. According to eMarketer’s “Predictive Marketing Roundup,” nearly 70 percent of U.S. marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America said they believe predictive analytics and modeling to be one of the most helpful… more
Jul 13, 2017
CadmiumCD is expanding its regional growth in the U.S. with two senior hires and the opening of new offices in Dallas and Fullerton, Calif. Sandy Brown has joined CadmiumCD as its new sales manager for the Los Angeles, San Francisco and West Coast markets. Transitioning from the Institute of Electrical and Electronics Engineers (IEEE) computer society, where she served as senior manager of business development, Brown brings nearly 21 years of associations and events experience to her new role. As the new sales manager for Dallas and Houston, DeWayne Jackson will focus on corporate and south… more
Jul 05, 2017
The Detroit Metro Convention & Visitors Bureau has launched an improved and mobile-friendly website, With an attractive, redesigned interface that combines, and the Visit Detroit blog, the new website provides users with a more comprehensive and streamlined online experience. “The new and improved offers the best possible online experience for leisure travelers and convention attendees,” explained Larry Alexander, DMCVB president and CEO. He added, “Enhanced functionality, planning tools and… more
Jun 27, 2017
The Louisville Convention & Visitors Bureau is leveraging immersive virtual reality technology to attract more business and leisure visitors to the Derby City by launching its first-ever 360-degree VR video series. Featuring one-of-a-kind augmented reality graphics and a unique take on the 360-degree viewing experience, three films comprise the series: Uniquely Fresh: Louisville’s Culinary Scene – Showcases Louisville’s farm-to-table culinary scene and features 10 local culinary experiences including 8UP; Crescent Hill Craft House; Harvest; Jack Fry’s; Mike Linnigs… more
Jun 23, 2017
Licensing professionals have come to expect a plethora of cutting-edge show features when they converge at the annual Licensing Expo in Las Vegas, including a bustling expo floor, keynotes, presentations, celebrity appearances, educational sessions and invite-only entertainment showcases. But for the second year in a row, the world’s largest licensing event offered something even more compelling to help attendees and exhibitors make more meaningful, face-to-face business connections: matchmaking technology. Conducted at its most recent event, held May 23-25 at the Mandalay Bay Convention… more
Jun 20, 2017
Maryland-based event management and marketing solution provider, a2z, Inc., has partnered with the Association of Government Accountants to offer its award-winning ChirpE Premium mobile app solution at all AGA chapter events. This initiative will enable AGA members attending chapter education and leadership conferences to leverage a fully-functional, state-of-the-art mobile app solution to maximize their event experience. “We are excited and honored to be AGA’s chosen partner for providing a fully-integrated mobile app technology to its chapter members across the globe,” said Rajiv Jain,… more
Jun 16, 2017
Detroit’s Cobo Center is working to stay ahead of the event technology curve by investing an additional $2 million in a network upgrade to support its 10-gigabyte (Gb) broadband offering.  The work includes the installation of 60 intermediate distribution frames (IDF) throughout the convention center that will reinforce and enhance the 10Gb broadband network now offered to Cobo Center customers.  “We are creating a network that will accommodate the largest technology power-using events in the industry,” said Claude Molinari, general manager of the Cobo Center, the… more