Top Reasons Why Your Organization and Event Need a Blog

January 25, 2015

According to a research published by farrechinc.com, Internet users in the U.S. spend 3x more time on blogs than they do on email. The report, which cited sources included Hubspot, InsideView and FactBrowser, also indicated that 81 percent of online consumers trust information and advice from blogs. In fact, there are many more reasons to promote your organization with a dedicated blog. Here are some worthy of consideration.

·         A blog is an excellent means of spreading the word about upcoming events.

·         Promoting exhibitors, sponsors and speakers through your blog posts increases their ROI while showcasing your brand.

·         New blog posts are an excellent means of engaging audiences on social media and growing your subscribers list.

·         Every new blog post counts as a new link to be indexed by search engines, enhancing your organization’s online presence.

·         Blogs help to keep attendees engaged through the year and update them on the digital tools available to help them plan ahead.

·         Writing about trending and discussion-worthy topics in your industry may help to create awareness and start a dialogue by inviting engagement from your followers.

·         Blogging is way to publicize your organization’s accomplishments as well as the service you are providing to your industry.

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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.