TSNN Complimentary Webinar March 15 @ 1pm EST : "Virtual/Hybrid Events: What's Working and What's Not"
Trade Show News Network is launching its 2012 FREE Webinar Series with “Virtual/Hybrid Events: What's Working and What's Not?” at 1pm EST March 15th.
Click HERE to register for the free webinar. The webinar is courtesy of MarketArt & Onstream Media Corporation - Creators of Marketplace365
During the past few years, a number of trade associations and for-profit exhibition organizers have launched virtual and hybrid events. Some initiatives have been successful, others have been less than effective in reaching the organization's objectives.
Join Michelle Bruno, as she moderates a brutally honest panel discussion with Mary Beth Micucci and Kenji Haroutunian. This live and frank discussion will cover what is and isn't working in five key areas of virtual and hybrid event execution including: Marketing, Content, Staffing, Strategy and Platforms.
Panelists will address the following questions:
- What are the most and least effective tactics for marketing virtual events?
- How is content best developed, organized and delivered in a virtual event?
- What are the staffing requirements (areas of responsibility, training, knowledge base) for executing a virtual event?
- What are the key elements of a virtual event strategy?
- When is a virtual or hybrid event the answer to an organization's marketing, membership, revenue or educational objectives?
- What are the do's and don'ts of selecting the most appropriate platform for a virtual or hybrid event?
- Stay tuned for more TSNN Webinars scheduled each month and covering hot-button topics in the trade show industry.
Biographies of Speakers:
A former meeting planner and exhibition organizer who writes and blogs for leading meetings and exhibition industry publications. With experience in face-to-face meetings as a supplier, organizer, and professional writer, she has the experience and insight to chronicle emerging technologies and their impact on meetings, conferences and exhibitions. As a principal of Bruno Group Signature Events, she develops content marketing strategies and content that drives lead generation campaigns for live event organizers, suppliers, and technology companies.
The Vice President, Nielsen Expositions, Outdoor Group and Producer of the Outdoor Retailer Virtual Design Center LIVE Event. Kenji is a 25-year veteran of the active outdoor industry, working for many years in store management and skills instruction during/after completing his degree at UCLA (1986). He began working for Outdoor Retailer In 1999, and was recently appointed Vice President for Nielsen Expositions, directing the entire Outdoor Sports group. Kenji has been instrumental in developing industry-focused programs, like the Business Community Zones, the Project OR design competition, GreenSteps, and The OR Virtual Design Center, which help attract core athletes, media and designers to the show and add to the bottom line.
Mary Beth Micucci
The Director, Distance Education, for HIMSS, the largest U.S. not-for-profit healthcare association focused on providing global leadership for the optimal use of information technology. She brings extensive association and education experience to HIMSS, where she leads HIMSS distance education programming, including the HIMSS Virtual Conference and Expo,eLearning Academy, an online resource of educational material and courses, and webinars.
Before joining HIMSS, Micucci was Manager, Program Services, for the Radiological Society of North American, or RSNA, where she coordinated the educational program for the world’s largest medical meeting of 60,000 attendees and managed the Program Office at the RSNA annual conference.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.