TSNN Complimentary Webinar March 15 @ 1pm EST : "Virtual/Hybrid Events: What's Working and What's Not"

March 1, 2012

Trade Show News Network is launching its 2012 FREE Webinar Series with “Virtual/Hybrid Events: What's Working and What's Not?” at 1pm EST March 15th.

Click HERE to register for the free webinar. The webinar is courtesy of MarketArt & Onstream Media Corporation - Creators of Marketplace365

During the past few years, a number of trade associations and for-profit exhibition organizers have launched virtual and hybrid events. Some initiatives have been successful, others have been less than effective in reaching the organization's objectives.



Join Michelle Bruno, as she moderates a brutally honest panel discussion with Mary Beth Micucci and Kenji Haroutunian. This live and frank discussion will cover what is and isn't working in five key areas of virtual and hybrid event execution including: Marketing, Content, Staffing, Strategy and Platforms.

Panelists will address the following questions:

  • What are the most and least effective tactics for marketing virtual events?
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  • How is content best developed, organized and delivered in a virtual event?
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  • What are the staffing requirements (areas of responsibility, training, knowledge base) for executing a virtual event?
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  • What are the key elements of a virtual event strategy?
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  • When is a virtual or hybrid event the answer to an organization's marketing, membership, revenue or educational objectives?
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  • What are the do's and don'ts of selecting the most appropriate platform for a virtual or hybrid event?
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  • Stay tuned for more TSNN Webinars scheduled each month and covering hot-button topics in the trade show industry.
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Biographies of Speakers:



Michelle Bruno



A former meeting planner and exhibition organizer who writes and blogs for leading meetings and exhibition industry publications. With experience in face-to-face meetings as a supplier, organizer, and professional writer, she has the experience and insight to chronicle emerging technologies and their impact on meetings, conferences and exhibitions. As a principal of Bruno Group Signature Events, she develops content marketing strategies and content that drives lead generation campaigns for live event organizers, suppliers, and technology companies.




Kenji Haroutunian



The Vice President, Nielsen Expositions, Outdoor Group and Producer of the Outdoor Retailer Virtual Design Center LIVE Event. Kenji is a 25-year veteran of the active outdoor industry, working for many years in store management and skills instruction during/after completing his degree at UCLA (1986). He began working for Outdoor Retailer In 1999, and was recently appointed Vice President for Nielsen Expositions, directing the entire Outdoor Sports group. Kenji has been instrumental in developing industry-focused programs, like the Business Community Zones, the Project OR design competition, GreenSteps, and The OR Virtual Design Center, which help attract core athletes, media and designers to the show and add to the bottom line.




Mary Beth Micucci



The Director, Distance Education, for HIMSS, the largest U.S. not-for-profit healthcare association focused on providing global leadership for the optimal use of information technology. She brings extensive association and education experience to HIMSS, where she leads HIMSS distance education programming, including the HIMSS Virtual Conference and Expo,eLearning Academy, an online resource of educational material and courses, and webinars.


Before joining HIMSS, Micucci was Manager, Program Services, for the Radiological Society of North American, or RSNA, where she coordinated the educational program for the world’s largest medical meeting of 60,000 attendees and managed the Program Office at the RSNA annual conference.
 

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact