UBM Asia Appoints Managing Director in Singapore
Paul Wan has been with UBM Asia since September 2005, when he joined the company to lead its jewellery sales network as deputy jewellery fairs manager. Prior joining UBM Asia, he was general manager of Pico Hong Kong and Chongqing Pico Exhibition Service Company Ltd. Wan will succeed Michiel Kruse, who decided to leave UBM Asia after serving in the same role for the past two years.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.