UBM to Launch Ecobuild India in 2013
Ecobuild India 2013 will be organised by UBM’s two subsidiaries, UBM Build Environment and UBM India. UBM Build Environment is a specialist media division of UBM for the construction, property, architecture and interiors markets.
UBM currently has Ecobuild events in U.K. and China. The U.K. event claims to be the world’s largest exhibition dedicated to the future of sustainable building design, construction and the built environment. The China event is held concurrent with another build event, Expo Build China.
Sanjeev Khaira, managing director of UBM India, said, “Sustainably developing an infrastructure to support this vast, youthful and vibrant population is high on the agenda in India right now. We see this as the ideal time to work with our UK colleagues to launch an Indian edition of the world’s largest exhibition dedicated to the future of sustainable building design, construction and the built environment. We already organise India’s largest event on sustainability, Renewable Energy India, along with some highly successful events in the built environment, which have synergies that will count towards making this launch a success.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.