UBM Organizes Virtual Show in India
The online event reportedly attracted more than 600 attendees from across India. UBM reports more than 4,300 videos, documents and whitepapers were downloaded in total and more than 140 attendees on average took part in each live conference session.
Dhaval Valia, associate publisher & executive editor at CRN India edition, said, “The first CRN Virtual Channel Show received an overwhelming response with more than 600 unique visitors from across 139 Indian cities logging in … each visitor spent an average 4.5 hours at the virtual event. The environment UBM Studio … operates on a low bandwidth which made it possible for many enterprise VARs from smaller Indian cities having lower bandwidth to benefit from the show.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.