UFI Releases New Report on the Trade Fair Industry in Asia

July 26, 2016

UFI recently released the 12th edition of its annual report on the Trade Fair Industry in Asia, tracking the growth of the exhibition industry in the region. Net space sold at Asian trade fairs jumped by 5.6 percent in 2015 to almost 19.7 million net square meters.

Our research shows that 19.69 million sq. m. of net space was sold by exhibition organizers to their clients in Asia in 2015 – up from 18.64 sq. m. the year before.

Of that total, 56 percent was sold in China – or in terms of net space sold 11.19 million sq. m. That is five and a half times the space sold in Asia’s second largest trade fair market, Japan (2.05 million sq. m.).

India was the fastest growing trade fair market in Asia in 2015 as space sold jumped by 7.8 percent. Southeast Asia continued post strong growth, as the Philippines, Indonesia and Vietnam all grew by - between 7.2 percent and 7.8 percent last year – well above the regional average of 5.6 percent.

Asia’s largest market, China, also posted strong a growth in 2015 of 7.1 percent. Other large markets recorded more modest growth in 2015.

space sold in Korea expanded by 3.7 percent and in Hong Kong by 3.2 percent. The market in Taiwan grew by 2.2 percent. Japan, the perennial weak performer in Asia, recorded growth of just 1.2 percent.

Asia’s venue capacity will exceed 7.8 million sq. m. by the end of 2016 and the number of venues operating in Asia this year will reach 207 – that is more than double the 100 venues that were in operation in 2004 when the first edition of this report was published.

In 2016, China will be home to 108 venues and more than 5.5 million sq. m. of gross indoor capacity. That represents more than 70 percent of total capacity available in the region.

Kai Hattendorf, UFI Managing Director, said, “With this annual report, UFI has been tracking the market developments in this region for more than a decade.  This research serves as a strategic resource for organisers, venues and a variety of exhibition industry stakeholders operating in Asia, as it provides sound and neutral data.”

UFI Asia/Pacific Regional Manager and BSG Managing Director, Mark Cochrane added, “The Asia trade fair industry sold more than 19.6 million m2 in 2015 – an increase of 5.6 percent, compared to the previous year. Asia’s remarkable track record of growth looks likely to continue throughout 2016– confirming Asia as one of the world’s most dynamic and fast growing exhibition markets.”

This report provides detailed information on the development of trade fairs and supporting facilities in 15 markets: Mainland China, Hong Kong, Macau, Australia, India, Indonesia, Japan, South Korea, Malaysia, Pakistan, Philippines, Singapore, Taiwan, Thailand and Vietnam.

The report also includes analysis on actual market performance in 2015 as well as forecasts and commentary on key trends in each market.

The research was once again undertaken for UFI, The Global Association of the Exhibition Industry, by Business Strategies Group (BSG) in Hong Kong. As an added-value service, each UFI member will be entitled to receive an executive summary of the research and to purchase the full report at a discount.

For more information on this study, please contact UFI office in Asia at: UFI Asia/Pacific Office Suite 4114, Hong Kong Plaza, 188 Connaught Road West, Hong Kong Tel: +852 2525 6129 Fax: +852 2525 6171 email: asia@ufi.org

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact