Untapped Event Revenue Opportunities Lie In Digital Assets

August 10, 2014

Our research has shown that 76 percent of attendees decide which exhibitors they want/need to visit at an event before they arrive at the event. Are your exhibitors capitalizing on this pre-event selling opportunity? To influence attendees at the pre-event planning stage exhibitors need to stand out from the many companies on the exhibitor list. The most direct way to do this is through an online eBooth that showcases a company’s products, services, news, and show specials in an appealing visual display.

Revenue Opportunities from Selling Enhanced Listings and Digital Assets

Event

Exhibitors

Exhibitors with Add-ons

% of Exhibitors with Add-ons

Revenue from Add-ons

Revenue from Add-ons/Exhibitor

Event 1

552

94

17%

$83,860

$892

Event 2

346

61

17.6%

$28,400

$466

Event 3

384

69

18%

$47,450

$688

 

 

Not only can eBooths benefit the exhibitor, but show management can support dedicated exhibitors with the opportunity to purchase enhanced eBooth listings and add-ons like event map logos, banner ads, and videos.

Several a2z clients have found great success in this additional revenue opportunity with an average of 17% of exhibitors purchasing some type of digital asset.

Take a moment to consider your audience. Are they technologically savvy, do they desire new marketing avenues, is your market a competitive landscape? Then think about the opportunities you are offering to fulfill these needs.  Are you doing enough?  Are missing out on possible revenue opportunities?

 

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Partner Voices

As event professionals, our job is to host people and while we can’t prepare for everything, it’s essential to develop an emergency plan that can be adapted to any situation. In Boston, the Massachusetts Convention Center Authority’s (MCCA) Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center, have taken their experiences to develop a comprehensive crisis management training program, starting with crisis communications.