Using Digital to Rock Your Attendee's Trade Show Experience

October 9, 2016

Digital continues to expand its presence today in every facet of our personal and business lives. The same is true for business-to-business exhibitions. For organizers and brand marketers alike, it is very hard to know which solutions are worth testing and which are ideas that will disappear as fast as a Snapchat message.

Digital leaves many in our industry wondering …

•         How can technology support and enhance the attendee experience?

•         How does technology make all the logistics of finding an event, getting there and doing all the things attendees want to do, seamless, easy, enjoyable and engaging?

•         What are the key essentials both organizers and exhibitors need to provide to meet attendee technology expectations?

•         Where are the gaps and the opportunities to enhance the attendee experience further?

To find answers, CEIR took a comprehensive look at technology use at each step of the attendee journey. The end result of this initiative provides benchmarks for both exhibition organizers and exhibitors to evaluate their own performance. Register for a webinar on Thursday, Oct 27, 2016 1:00 PM - 2:00 PM EDT for an in-depth analysis.

Moderator: Nancy Drapeau, PRC, Director or Research, CEIR

Panelist: David Saef, CTSM, Executive Vice President, MarketWorks, GES

Panelist: Bill McGlade, CEM, Director of Account Management, a2zInc

Panelist: Aidan Augustin, Co-founder, Feathr

What You Will Learn During this Webinar

Attend this session to learn key findings from this research initiative. Listen to a panel discussion with exhibition industry leading digital service provider experts, sharing examples on how to take advantage of these trends on how to enhance the value of the attendee experience and deliver positive results for organizers and exhibitors.

Register now: https://attendee.gotowebinar.com/register/4629571052032448770

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact