Using Digital to Rock Your Attendee's Trade Show Experience
Digital continues to expand its presence today in every facet of our personal and business lives. The same is true for business-to-business exhibitions. For organizers and brand marketers alike, it is very hard to know which solutions are worth testing and which are ideas that will disappear as fast as a Snapchat message.
Digital leaves many in our industry wondering …
• How can technology support and enhance the attendee experience?
• How does technology make all the logistics of finding an event, getting there and doing all the things attendees want to do, seamless, easy, enjoyable and engaging?
• What are the key essentials both organizers and exhibitors need to provide to meet attendee technology expectations?
• Where are the gaps and the opportunities to enhance the attendee experience further?
To find answers, CEIR took a comprehensive look at technology use at each step of the attendee journey. The end result of this initiative provides benchmarks for both exhibition organizers and exhibitors to evaluate their own performance. Register for a webinar on Thursday, Oct 27, 2016 1:00 PM - 2:00 PM EDT for an in-depth analysis.
Moderator: Nancy Drapeau, PRC, Director or Research, CEIR
Panelist: David Saef, CTSM, Executive Vice President, MarketWorks, GES
Panelist: Bill McGlade, CEM, Director of Account Management, a2zInc
Panelist: Aidan Augustin, Co-founder, Feathr
What You Will Learn During this Webinar
Attend this session to learn key findings from this research initiative. Listen to a panel discussion with exhibition industry leading digital service provider experts, sharing examples on how to take advantage of these trends on how to enhance the value of the attendee experience and deliver positive results for organizers and exhibitors.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.