Visit Anaheim Partners with Content Publisher FOODBEAST to Create Video Series
Visit Anaheim, the official destination marketing organization (DMO) of Anaheim, released the first video of an 18-part series showcasing the diverse craft brew and local dining scene.
The video series was created to show an authentic and unexpected side of the local food and beer scenes, providing an inside look into classic and newsworthy menu items through unique collaborations with chefs and brew masters.
The video series aims to educate visitors and spread the word about the destination’s burgeoning brew and food scene, which has experienced massive growth in the last two years.
Anaheim Packing House, Pour Vida Latin Flavor, Anaheim Brewery, Noble Ale Works and Bottle Logic Brewing, have all set up shop to satiate the expanding palates of locals and visitors searching for flavorful and unique options that were not a county away.
“All the new craft breweries and restaurants popping up around town have added a new dimension to the local dining and nightlife scene,” said Jay Burress, president & CEO, Visit Anaheim.
He added, “Anaheim has really become a hotbed for new and established chefs and beer makers wanting to experiment and explore fresh takes on their craft.”
Visit Anaheim partnered with Santa Ana-based content publisher FOODBEAST, a leading source for food news, information, and entertainment, to create the mouth-watering series, which will be rolled out through the end of the year.
Visit Anaheim will highlight a total of six local dining establishments and five craft breweries to uncover unique items exclusively available within the destination. Each establishment will show off a fan-favorite menu item as well as create a new menu item available to the public, born out of the collaboration with Visit Anaheim and FOODBEAST.
“Our goal with this program was to create digestible and entertaining content that authentically captured the energy of the local brew and food scene,” said Charles Harris, senior vice president, marketing.
He added, “FOODBEAST has mastered the art of food & beverage storytelling reaching an audience of loyal followers. Understanding our story was key to help us build a series that was able to reach visitors directly and get them excited about our dining and entertainment scene.”
To quench your thirst for cold brewed content, check out Visit Anaheim’s latest video here.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.