Visit Anaheim Partners with Content Publisher FOODBEAST to Create Video Series

August 13, 2016

Visit Anaheim, the official destination marketing organization (DMO) of Anaheim, released the first video of an 18-part series showcasing the diverse craft brew and local dining scene.

The video series was created to show an authentic and unexpected side of the local food and beer scenes, providing an inside look into classic and newsworthy menu items through unique collaborations with chefs and brew masters.

Each video created will highlight local foodie and beer favorites, like today’s video featuring Noble Ale Works, released to celebrate National IPA Day.

The video series aims to educate visitors and spread the word about the destination’s burgeoning brew and food scene, which has experienced massive growth in the last two years.

Anaheim Packing House, Pour Vida Latin Flavor, Anaheim Brewery, Noble Ale Works and Bottle Logic Brewing, have all set up shop to satiate the expanding palates of locals and visitors searching for flavorful and unique options that were not a county away.

“All the new craft breweries and restaurants popping up around town have added a new dimension to the local dining and nightlife scene,” said Jay Burress, president & CEO, Visit Anaheim.

He added, “Anaheim has really become a hotbed for new and established chefs and beer makers wanting to experiment and explore fresh takes on their craft.”

Visit Anaheim partnered with Santa Ana-based content publisher FOODBEAST, a leading source for food news, information, and entertainment, to create the mouth-watering series, which will be rolled out through the end of the year.

Visit Anaheim will highlight a total of six local dining establishments and five craft breweries to uncover unique items exclusively available within the destination. Each establishment will show off a fan-favorite menu item as well as create a new menu item available to the public, born out of the collaboration with Visit Anaheim and FOODBEAST.

“Our goal with this program was to create digestible and entertaining content that authentically captured the energy of the local brew and food scene,” said Charles Harris, senior vice president, marketing.

He added, “FOODBEAST has mastered the art of food & beverage storytelling reaching an audience of loyal followers. Understanding our story was key to help us build a series that was able to reach visitors directly and get them excited about our dining and entertainment scene.”

To quench your thirst for cold brewed content, check out Visit Anaheim’s latest video here.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact