VISIT Milwaukee Website Launches Foreign Language Feature

February 20, 2016

In an effort to reach out to foreign visitors and increase Milwaukee’s international exposure, VISIT Milwaukee has launched a “bucket list” of the area’s major attractions in 10 languages on its website.

The languages – German, Spanish, French, Canadian French, Brazilian Portuguese, Italian, Chinese, Japanese, Russian and Polish – were selected based on recent experience with international visitors and foreign press, taking local resident ethnic groups into consideration, and projecting ahead to expanded tourism from countries like China.

“The city’s strong ethnic heritage, increased international business, and world famous attractions such as the Harley-Davidson Museum and Milwaukee Art Museum are bringing in growing numbers of people from around the world,” said Paul Upchurch, president and CEO of VISIT Milwaukee.

He added, “In just the last two years, VISIT Milwaukee has hosted 22 foreign travel journalists and recorded 53 stories in international media.”

This is just the initial phase of a larger, comprehensive marketing and sales initiative to drive international business and leisure travel to Milwaukee.

Future plans include further customization of online information provided to the ten language groups, along with marketing materials and printed collateral, making VISIT Milwaukee a resource of international information for local residents, businesses and organizations.

“Milwaukee’s international reputation is growing, both as a leisure destination on beautiful Lake Michigan and as home to major international corporations,” Upchurch said. “Although many visitors have a general knowledge of English, they appreciate a city that goes the extra mile to welcome them in their own language. We want to ensure that their visit is a great one.”

See the new, mobile-friendly website feature here:  http://www.visitmilwaukee.org/international

Add new comment

Image CAPTCHA

Partner Voices

When you’re planning your next business meeting or trade show and it’s time to get deals done, there’s one place that has everything for any size group – Las Vegas.

Las Vegas is the place for business and has the perfect space to accommodate even the largest of assemblies. Three of the country’s 10 largest convention venues are in Las Vegas, all part of more than 11 million square feet of exhibit space throughout the city.