Vitafoods Asia Draws 2,345 Attendees to Hong Kong

October 14, 2015

The fifth edition of Vitafoods Asia, the only event dedicated to the nutraceutical, functional food and beverages and dietary supplement industries in Asia, attracted 2,345 visitors to the AsiaWorld-Expo in Hong Kong.

Visitors represented brands such as Dole, Vitasoy, A.S. Watsons, Blackmores, and PepsiCo, as well as an increasing number of distributors actively seeking ingredients, raw materials and finished products.

 “There were some recurring themes in our conversations with people at the event, such as the idea of managing transitions between life stages, the probiotics segment, and the immense interest in regulatory updates,” said Chris Lee, Vitafoods portfolio director.

He added, “We’re very heartened to repeatedly see full-house attendance at the Global Market Theatre sessions, and to receive positive feedback from visitors and exhibitors alike on the new Tasting Bar Awards. Above all, however, what’s most fulfilling for us is the general sense that our event has facilitated business, and therefore met the industry’s needs and expectations.”

At the newly initiated Global Market Theatre, attendees were offered thorough market overviews, regulatory framework workshops, as well as the latest advances in R&D.

Presented as how-to guides, these complimentary sessions empowered visitors with the knowledge to plan their market entry strategies for specific countries (China, Japan, Indonesia, and Malaysia) and regions (Europe and the USA).

One of Vitafoods Asia’s most popular visitor attractions, the New Products Zone, showcased more than 75 functional food and drinks, dietary supplements, ingredients and raw materials by international manufacturers.

Also getting attention on the showfloor were the Tasting Bar and the inaugural Best Functional Beverage and Best Functional Food Awards.

Located within the Finished Products Pavilion, the bar housed a total of 16 food items and 10 drinks, which contended for visitors’ votes over the two-day event. Attendees were free to sample and compare a selection of the finished products on display at the show.

 In addition, a closed-door session for senior Chinese hosted buyers was organised for them to meet with a select group of exhibitors at Vitafoods Asia.

The Vitafoods Asia Conference returned with a brand new format and an increase in content offering in its second run this year. Focused on the theme of ‘Translating Science into Good Business’, the conference had content divided into two distinct, parallel streams – ‘Your Business’ & ‘Your Science’ – that ran concurrently. Delegates were able to attend sessions under either track, which allowed them to customise their learning accordingly.

The sixth edition of Vitafoods Asia will be held Sept. 1-2 at the AsiaWorld-Expo, Hong Kong.

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact