Zuant Unveils New Digital Tools to Ensure GDPR Compliance on Mobile Devices

February 19, 2019

As concerns over data security and privacy issues continue to grow, Zuant, a provider of mobile lead capture cloud solutions, has been busy creating new platforms designed to help event organizers comply with mobile customer contact data compliance.

Launched late last month after two years of development, Zuant Vault is a cloud-based administrator management system that guarantees GDPR (General Data Protection Regulation) compliance by ensuring companies market only to those who have granted permission.

GDPR legislation, which went into effect May 25 of last year and applies to any organization that does business with residents or citizens of the EU (regardless of that organization’s location), regulates the processing of EU residents’ and citizens’ personal data, including the collection, use, transfer, monitoring, tracking and even viewing of personal data.

“While most industry coverage of data issues in a GDPR world focuses on in-house systems, managing contact data on mobile devices poses a huge risk because it is stored on individual devices,” said Peter Gillett, CEO of Zuant CEO. “Zuant Vault deals with this risk head-on.”

Once sales teams obtain one-time consent from an individual via the smooth opt-in process, Vault stores their consent in a secure datastore and then transfers it to all devices automatically, thus eliminating the need for an individual to opt in again.

Each account has a database that contains the entire history of every change made to every contact record, with each detail of every data load also recorded, so that all interactions between the company and its prospects and customers are properly maintained, according to Gillett.

In addition, the system helps improve data integrity by automatically eliminating the creation of duplicate contacts and providing data security by controlling access to contact information.

In keeping with GDPR stipulations that contacts have the right to be erased from a system, Zuant ensures that the details of any contact will not be revealed unless the system is able to guarantee that the relevant consent is in place.

“This is of particular importance given that Zuant can operate offline and on occasion may not be able to refer to the cloud-based Vault for the latest situation regarding consent for the contact in question,” Gillett explained.

He continued, “Zuant can perform various actions with regard to individuals, such as sending emails, pushing data to third-party systems and storing data. The value of having data stored in Zuant Vault is assurance that the individual has consented before an action takes place.”

To learn more about Zuant Vault, check out this webinar.

Zuant

In order to ensure multi-mobile device GDPR compliance, Zuant is also gearing up to unveil the Zuant iPhone 2.0 mobile lead capture sales app, an upgrade to the platform that features double the data sync speed when online, new one-scroll form access and full optimization for iPhone X screens.

Besides its full GDPR capability to monitor contact data on multiple mobile devices on and offline, the new app provides mobile sales teams with reliable NFC event badge contact capture; access to marketing collateral and videos, as well as real-time integration with marketing automation and CRM systems.

According to Gillett, Zuant Vault and Zuant iPhone 2.0 were launched for two reasons: to manage privacy laws and provide a better marketing experience for the contact data held on sales teams’ mobile phones, and to meet the demands of users who wanted a faster but simpler and easier-to-use interface.

“For the event planner, this greatly streamlines the whole process now, because any type of visitor can now be scanned using the system and have the added benefit of having all marketing content readily available to share and to have automated integration with marketing and CRM systems for fast follow-up,” Gillett said.

And that could spell less work – and data compliance headaches – for event planners everywhere!

 

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on TwitterFacebookLinkedIn and Instagram!

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact