News

Oct 08, 2017
Asia Exhibition News

Tarsus Indonesia, a business-to-business event, exhibition, conference and media company, will cooperate with RAI Amsterdam to present Intertraffic Indonesia 2018, a leading global exhibition brand for traffic and mobility solutions.

Both parties signed a memorandum of understanding to pave the way to a successful cooperation.

With its Intertraffic events, RAI Amsterdam has a long track record of outstanding… more

Oct 08, 2017
Asia Exhibition News

Western-branded products continue to increase in popularity with consumers in Indonesia and the Philippines as people continue to be more cognizant of western cooking styles, lifestyles and home décor.

Housewares suppliers interested in the home and housewares markets in Southeast Asia can meet with key retailers and learn more about the business climate during a trade mission to Jarkarta, Indonesia, and Manila, Philippines, Nov. 5-14 sponsored by the International Housewares Association. more

Oct 08, 2017
Asia Exhibition News

Diversified Communications has acquired Luxperience, Australia’s only event dedicated exclusively to the business of luxury travel.

“As a premium invitation-only hosted buyer model that features awards and networking opportunities, Luxperience is in a great position to understand and continue to service the needs of this growing community,” said General Manager of Diversified Communications Australia David Longman.

Luxperience extends Diversified Communications’ travel and… more

Oct 08, 2017
Asia Exhibition News

MEDICAL FAIR THAILAND 2017, 8th International Exhibition on Hospital, Diagnostic, Pharmaceutical, Medical & Rehabilitation Equipment & Supplies, concluded its most successful edition to date: 830 companies from 66 countries (including 18 national pavilions and country groups) welcomed more than 9,000 trade visitors from 70-plus nations. U.S. companies participated within the U.S. group stand or the Enterprise Florida group stand.

The event is the region’s premier medical and… more

Oct 08, 2017
Industry News

The phrase “Experience Design” gets tossed out repeatedly, but do we truly understand how this concept plays out in the trade show and conference arena?

This dynamic has been embraced by the consumer markets, starting in 1999 with Joseph Pine and James Gilmore’s best-selling book called “The Experience Economy: Work is Theatre & Every Business a Stage.”

What impact has this or could this have on the B2B trade… more

Oct 06, 2017
Tech News

IMEX is replacing its original event organizing platform with EventReference, a cloud-based event management system developed by U.K.-based RefTech.

EventReference will be used to manage all of IMEX’s online interaction with show attendees, including all registrations, hosted buyer travel, buyer and exhibitor appointment schedules and the exhibitor booth directory.

Going forward, every person attending IMEX in any capacity will be using EventReference to register, manage and plan their visit.

“IMEX has grown and we have evolved our processes and listened and adapted… more

Oct 05, 2017
Industry News

The Art Basel art show plans to remain at the Miami Beach Convention Center for the long-term, as evidenced by a five-year agreement the show will sign with The City of Miami Beach on Oct. 5 at Miami Beach City Hall.

This year’s event, set for Dec. 7-10, will mark the 16th edition of the modern and contemporary art show that draws visitors from across the U.S. and the globe to Miami Beach.

Last year, the fair attracted 77,000 attendees and 269 international galleries spanning 29 countries across North and South America, Europe, Asia and Africa… more

Oct 04, 2017
Industry News

A strong roster of expert speakers leading sessions is critical in an event’s appeal to attendees. In addition to events promoting their speaker lineup, speakers promoting the events they participate in can help push attendance growth.

While not all show organizers are utilizing this grassroots effort, many have found it to be a critical tool and likewise, many speakers are eager to contribute to an event’s success.

“Because of the ease of use in posting to social media and even creating videos (after all, how hard is it to stick your face… more

Oct 03, 2017
Industry News

MGM Resorts International will provide donations through the MGM Resorts Foundation in the amount of $3 million to fund humanitarian assistance to victims of the Las Vegas shooting, along with organizations who provide support to those who are first on the scene to assist in traumatic events.

"There are simply no words to express our grief and outrage over this senseless and horrific attack on our community," said Jim Murren, chairman and CEO of MGM Resorts. "Yet in this devastating… more

Oct 03, 2017
Tech News

For event planners and marketers, analytical reports can be gold mines for driving registrations, adoption of tools and calculating ROI. However, the true potential of analytics remains underutilized in testing the effectiveness of marketing efforts, testing new audience segments and creating impactful cross-promotional efforts. This is mostly because there are a plethora of options and features available, as well as disconnected channels that add significant complexity to the analytical process and make accurate attribution extremely difficult.more