Dear TSNN.com Subscriber,

In the exposition business, attendees are the most important players…they contribute to the key component at any show…Sales. Since attendees drive sales and are the reason for marketing products and services, it’s necessary for exhibitors to provide attendees with the best expo experience possible. The following articles address some valuable tips to ensure positive attendee relations.

Susan A. Friedmann accurately discusses the obvious benefits and not-so-obvious downfalls of one of the most common “accessories” to business people: the cell phone. The first article points out some of the disadvantages to using cell phones while exhibiting at an expo. While they are one of today’s modern conveniences, cell phones can be real deal killers for exhibitors.

The second article in the newsletter is the sixth of a seven-part series called 7 Deadly Mistakes Exhibitors Make When Purchasing Promotional Products For Trade Shows. This article emphasizes the importance of exhibitors to follow-up with qualified attendees after meeting them at a show. Making contact with a potential client shouldn’t be a once-a-year endeavor. Exhibitors should maintain that relationship year-round in order to keep the connection warm.

TSNN.com can expose your company to over 40,000 users per month, making it an invaluable marketing tool. As the primary directory for trade show needs, TSNN.com offers companies the ability to reach thousands of potential clients and direct them to their Web sites. Test TSNN.com for a month, evaluate the results and determine for yourself the value for you and your company.

Sincerely,

TSNN.com

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