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The vast popularity of the newly
released book entitled "The Secret" has
validated the enormous interest in concepts that will
help individuals get what they want. Readers learn
that the secret is the understanding of the force
of The Law of Attraction.
The Law of Attraction is simple
to learn and powerful to practice. It begins with
the understanding (and acceptance) of the scientific
principle that energy attracts like energy.
Since our thoughts are energy, we
actually attract what we think about, what we focus
on. If we focus on positive things we get positive
results. Negative thoughts lead to negative results.
These results can be as simple as finding parking
places or as complex as relationships. In every event,
results begin with thoughts. Thoughts are the beginning
of virtually every action and we can control these
actions by these thoughts.
The Law of Attraction is not new.
It has been discussed for years, sometimes under different
names or descriptions, but the concept hasn't changed
for centuries. That said, the popularity of the new
book and its contents overwhelming considering the
number of sales of the book since its release.
Interestingly enough, The Law of
Attraction plays an important role in business and
customer service as well. When understood and applied,
organizations can completely redefine their cultures
for the better.
The Law of Attraction in business
works like this: when you peel back the layers of
any business you get to the core. At the core are
certain beliefs and certain values. This value system
drives the decisions at the very highest level of
the business. Beginning with the CEO, the values of
that individual are made clear by that person's actions;
what they say, how they speak of their employees,
customers, family, competition, beliefs, etc. As they
grow and move up the ladder they become directly responsible
for the recruitment of hi-level subordinates who will
work closely with them. The Law of Attraction states
that they will attract "like" people. Look
around and you'll see this validated every day. People
with similar values and beliefs will become attracted
to them. Similarly, those with conflicting values
will not be comfortable in the environment and they
will leave.
These values (the energy) expand
as growth occurs. The executives attract managers
with similar values and beliefs and the managers attract
similar employees. The culture becomes defined even
to the point of attracting similar customers! The
company, in affect, can actually determine the type
of customer they want to attract based upon the practice
of The Law of Attraction.
Look around at the companies with
whom you do business. Low energy organizations are
likely to be led by lower-energy leaders, perhaps
with value systems based upon their personal motives
and desires. Their leadership values become clear
and the people they recruit quickly recognize that
their "leader" is out primarily for himself
so they become ambivalent and de-energized. You can
guess the type of people THEY attract.
Look then at business leaders who
are energized and values-focused. They attract similar
managers and employees who likewise attract in the
same manner. As customers detect this energy they
are drawn to it. This is The Law of Attraction.
Look then at business leaders who
are energized and values-focused. They attract similar
managers and employees who likewise attract in the
same manner. As customers detect this energy they
are drawn to it. This is The Law of Attraction.
Are you happy with the employees
and customers that YOUR company
attracts? It can change... but it must come from the
top.
It's the Law.
Ed Horrell is the best-selling
author of "The Kindness Revolution" which
shows companies and organizations the importance of
values-driven customer service and leadership.
Information on his keynotes, books, and seminars can
be found on his website at http://www.edhorrell.com
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