Submitted by f@nt@il on Thu, 03/17/2011 - 16:38
The 2010 NFPA Conference & Expo (formerly known as the World Safety Conference & Exposition) will bring together professionals from the fire, life safety, and electrical fields at McCormick Place
DataSite Event date
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.