Attendees Spark to Location Based Attendee Engagement

Remember when the coolest thing at a trade show was the bingo game?  You know, go to certain booths, get a stamp, and collect all for a prize. Remember the excitement and BUZZ it created?  Can you imagine doing that now?

Gamification is nothing new. You may wonder does my event really need to have some sort of game?  The short answer is yes!  Adding a gamification component can lead to buzz, excitement, engagement and an additional revenue stream.   You may have an exciting exhibit floor, dynamic presenters and intriguing sessions and workshops but it may not be enough to create the buzz. But why does gamification succeed where content and high value may not?

Humans naturally have the desire to compete and succeedGamification taps into that  desire. Teachers, employers, retailers and many others use gamification to increase participation and improve productivity. There are four defining traits of a game: Goal (specific outcome); rules (limitations); feedback system and voluntary participation.

So, how does one add Attendee Engagement (the 2017 word for gamification) to a trade show and/or conference? First step is deciding on what the desired effect is: Drive traffic to the exhibit floor; drive traffic to your show's website and social platforms; increase Attendance enjoyment? The second step is finding the right gaming solution for your desired need. Some gaming solutions require some heavy lifting like integrating into their online, onsite registration systems. Others are stand-alone and require no heavy lifting.

A quick search on your favorite browser will bring up a myriad of solutions and providers.  And one solution that should be on your top 5 list is the Selfie-SuperSleuth™ from SMART-reg International.  If Pokemon GO (Pokémon name is a trademark of Nintendo) and the Selfie had an offspring, he or she would look like the Selfie-SuperSleuth™.  It’s an interactive, competitive, engaging mobile app for attendee involvement at conferences, trade shows, and corporate events.

Attendees, exhibitors, sponsors, speakers can use the Selfie-SuperSleuth to engage their participation at an event and to create buzz and excitement for the event. There is also a vehicle to foster sponsorships, allowing you to provide another revenue stream.

What is unique about this app is that it can be used in convention centers, hotels, exhibit halls and session rooms, without the need for a clear view of the GPS satellites. You can specify what days and hours the game can be played, will be given a method to notify participants that they are winners, and in addition to an in-App Leaderboard,  you are given a unique URL to display on as many screens as you want.

What sets this solution apart from others is that it can be a total stand-alone solution.  It is customizable to your event-specific requirements.  The App is free from the Apple and Google Play Stores.

For more information, please visit HERE.

Client Testimonial:

The Selfie Super-Sleuth Game was a great addition to our National Conference. This was a great way for new business partners to interact with our advisors, students and for that matter the public in general. This game was a surprise as the people who signed on were very competitive and to run the results on TV monitors added additional excitement and buzz.

From our business partners it also helped them become more aware and to again interact and gain experience that they might not otherwise have encountered. We are looking forward to adding some additional buzz and get people on board early next year and have the people start interacting as soon as they hit the conference. Working with Smart-Reg is a rewarding experience and they always find ways to help and assist in the interaction.

David J. Worden Program Director
SkillsUSA Championships

Assistant Technical Delegate - WorldSkills

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact