IHA Trade Mission Explores Southeast Asia Markets

October 8, 2017

Western-branded products continue to increase in popularity with consumers in Indonesia and the Philippines as people continue to be more cognizant of western cooking styles, lifestyles and home décor.

Housewares suppliers interested in the home and housewares markets in Southeast Asia can meet with key retailers and learn more about the business climate during a trade mission to Jarkarta, Indonesia, and Manila, Philippines, Nov. 5-14 sponsored by the International Housewares Association.

Spots still are available in the trade mission, which is limited to 12 IHA member companies.

In Jakarta, participants will meet with targeted key buyers representing Ace Hardware, Sogo/Seibu, Central, TheFoodHall and Kawan Lama. In Manila, targeted retailers include Gourdo’s, SM Group, Rustan’s, Landers and True Home/True Value.

IHA’s trade missions offer members turn-key introductions to international markets through retail tours and one-on-one retailer and distributor buyer meetings. Participation is limited so that companies will receive optimal exposure to the market and retail contacts.

“The registration fee includes meeting arrangements, group transportation and several group meals. IHA does all the work so participants can focus on their business rather than the logistical details,” said Lori Szudarek, senior manager, international trade development.

Complete information and sign-up details for the trade mission are available on IHA’s website at https://www.housewares.org/members/trade-mission-southeast-asia.

IHA sponsors the International Home + Housewares Show, which is ranked No. 16 on the 2016 TSNN Top 250 Trade Show list.

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