As Strategy Director at Freeman, Schae Kane helps show organizers and associations better understand their audiences and what they value, using this information to design an experience that successfully bridges the gap between audience needs and business goals.

Partner Voices

Sporting events are no longer the most preferred target for terrorists, according to the Department of Homeland Security. Outdoor events, conferences, festivals, and other events featuring public figures are all vulnerable. And with over a thousand different-level attacks since 2015, it’s no surprise that safety and security are among the top concerns for event professionals.