World Trade Center Las Vegas Secures Partnership with World Trade Center Trieste

February 20, 2018

In an effort to enhance international business relationships, the Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Technology Association (CTA), owner and producer of the annual Consumer Electronics Show, closed out last month’s CES with an official Memorandum of Understanding (MOU) between the World Trade Center Las Vegas and the World Trade Center Trieste in Trieste, Italy.

Through the agreement, Las Vegas and Trieste will co-market under the World Trade Center brand, creating access to key trade information, market research and facilitate business trade opportunities around the world.

The World Trade Centers Association encourages mutual assistance and cooperation among its membership network, which comprises 68 cities in North America alone.

In 2010, CTA was granted the rights to the World Trade Center Las Vegas license and partnered with the LVCVA in an effort to attract more international visitors and trade events to Las Vegas.

Currently, 19 percent or nearly six million of all Las Vegas visitors are international travelers and over the next decade, the LVCVA intends to increase that figure steadily.

“International visitation represents a tremendous growth opportunity for Las Vegas as a leading destination for business and leisure travel,” said Rossi Ralenkotter, CEO of the LVCVA, at the Jan. 12 agreement signing.

He continued, “Today’s MOU signing and the impressive delegation coordinated with WTC Trieste is a testament to the benefits of leveraging the strength of the Las Vegas brand, the convention center’s World Trade Center designation and our global relationships.”

The partnership between WTC Las Vegas and WTC Trieste has already produced positive opportunities for both destinations as the groups successfully arranged a delegation of more than 100 Italian attendees to participate in CES 2018.

WTC Trieste has expressed intention to return to Las Vegas next year to exhibit at CES once again.

“Thanks to the strong support of WTC Las Vegas this year, for the first time, the Italian presence of qualified startups at CES is huge with more than 100 startup representatives,” said Cristina Sbaizero, president of World Trade Center Trieste.

She continued, “This MOU will further enhance collaboration to build Las Vegas as a global business destination in our country and for Trieste, this bridge is very important to better highlight our location to develop business in Europe and all of these assets are internationally connected thanks to the World Trade Centers Association Network.”

Las Vegas is the only destination in North America with a World Trade Center designation on the campus of a convention center.

In addition to the Memorandum of Understanding with WTC Trieste, the WTC Las Vegas has signed MOUs with WTC Montevideo, WTC Dulles Airport, WTC Taipei, WTC Mexico City, WTC Brussels, WTC Beijing, WTC Miami, WTC Istanbul, WTC Seoul, WTC Sao Paulo, WTC Ft. Lauderdale and WTC Santiago.

The LVCVA also has a MOU with the U.S. Department of Commerce’s International Trade Administration to promote travel and tourism exports.

“Our alliance with the LVCVA and the World Trade Center Las Vegas have paved the way for outstanding opportunities to elevate visibility for Las Vegas and CES on a global stage,” said Gary Shapiro, president and CEO of CTA.

He added, “By forging business connections with other World Trade Centers in global cities, the LVCVA and CTA strengthen the potential for growing international opportunities. We look forward to celebrating continued successes through our newest agreement with WTC Trieste.”

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact