6 Event Marketing Trends for 2018

Submitted by lpsavas@tsnn.com on Fri, 02/09/2018 - 14:48

Whether it’s making a list and checking it twice or end-of-year recaps and wrap-ups, winter is the season of lists. At Derse, much like when it comes to events, we’re all about preparation. So, we’ve scoured the internet for opinions and predictions on event marketing trends for the coming year.

These predictions from Chief Marketer, Entrepreneur, Forbes and more, combined with our knowledge from the past year and our expertise in aiding companies with events, exhibits and experiences led to our own list.

Viacom Acquires VidCon, Marking a Focus on Live Events

Viacom, owner of MTV, VH-1, Nickelodeon and BET, to name a few, has acquired VidCon, host of the world’s largest multi-day conference for the global online community.

The move will accelerate its participation and investment in next-generation platforms and expand its focus on live events, according to Viacom officials.

VidCon will remain a stand-alone entity and retain its senior leadership team.

Show Growth Was Hot on the Menu at MetroCooking DC

Washington D.C.’s largest consumer culinary show, MetroCooking DC, concluded its 12th edition with a positive boost in attendance and size.

Held Dec. 9-10 at the Walter E. Washington Convention Center, the popular gourmand shopping event saw an attendance uptick of more than 12 percent, compared with the year before, with more than 10,000 foodies shopping, sipping and sampling from an abundance of specialty food companies, local restaurants, breweries and wineries.

Event Technology Companies Join Freeman’s Fuzion Platform

A founding group of event technology companies has joined Fuzion, Freeman’s open product ecosystem designed to make technology more accessible for event organizers.

Introduced last fall, the new platform aims to help solve industry-wide integration challenges between digital solutions by connecting data across all points of the event lifecycle, thus creating a more seamless experience for organizers and attendees.

Houston Boasts a Record-Breaking 2017 Convention Year

Hurricane Harvey may cause 2017 to go down in history as a tumultuous year for the City of Houston, but that didn’t stop the city from coming back strong while setting another record in convention sales.

For the third straight year, an unprecedented number of room nights tied to future conventions were booked in 2017, according to Visit Houston officials, whose sales team locked down 429 conventions and meetings representing 802,852 room nights, up from 765,401 room nights in 2016.

Want to Get Personal About YOUR Business? Meet John Rice, Trade Show Road Warrior!

Submitted by lpsavas@tsnn.com on Sun, 02/04/2018 - 15:22

Do you know the infamous John Rice? If you’ve been in the trade show business for any length of time, chances are you do. And if you don’t – maybe it’s time you change that! Why, you ask? First of all, John is fun and second, he’s the guru on all things trade show-related (that’s what happens when you’ve spent close to 25 years in this industry…)!