For more than 35 years, the Optical Fiber Communication Conference and Exposition/National Fiber Optic Engineers Conference (OFC/NFOEC) has been the premier destination for converging breakthrough research and innovation in telecommunications, optical networking and, recently, datacom and computing. The conference and exposition unites service providers, systems companies, enterprise customers, IT businesses and component manufacturers, along with researchers, engineers and development teams.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.