The OFFPRICE Show serves the retail industry with dynamic order-writing trade shows that connect apparel retail buyers of all sizes with the leading off-price specialists in 20-70 percent below wholesale apparel, accessories, footwear and more. The show is an important piece of Fashion Week in Las Vegas every February and August. With nearly 500 exhibitors and more than 1,200 booths, it is the largest off-price show in the country. Over 10,000 industry professionals attended the OFFPRICE Show in February and August 2013.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.